The first Plein Sport boutique opened in Moscow in the Metropolis shopping center
The boutique design, developed by the Italian architectural studio CLS, is the perfect presentation of the new sports brand created in September 2016 by designer Philippe Plein.
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The first Moscow luxury brand boutique appeared on the first floor of the Metropolis shopping center and covers an area of 97 sq. meters. The fashionable space is similar to the sports hall of the luxury segment. The atmosphere fully reflects the brand concept, which is based on strength and endurance.
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Innovative details, for example, neon lamps, are harmoniously integrated into space. On the shelves - a wide range of shoes.
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The atmosphere of the boutique combines technology and harmonious style. Motivating graffiti and inscriptions adorn the walls.
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Along the perimeter is sports equipment - a work of art: a punching bag made of crocodile leather, barbells and dumbbells, sports benches used as displays, a basketball hoop for a basket. The combination of iron, black marble and polished copper is an integral part of the Plein Sport concept.
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The brand’s logo is a wild tiger that adorns the front of the checkout area; it is also skillfully inscribed in a graphic design resembling a football field marking on the floor.
The boutique design, designed by the Italian architecture studio CLS, is the perfect presentation of the new sports brand launched in September 2016 by designer Philippe ...
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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