Rieker
In the new collection "Mom & Daughter" from "Econika" the daughters had more choice The model of ugg boots in the collection "Mother & Daughter" from "Econika" is presented in adult and children's versions
31.08.2017 2616

In the new collection "Mom & Daughter" from "Econika" the daughters had more choice

For several seasons in a row, Econika has been releasing a special capsule collection of shoes, Mom & Daughter. In the concept "Mom & Daughter", the release of paired models of shoes of the same style and design of women's shoes and shoes for girls, which can be worn by both mother and daughter in the family. However, this time "Econika" deviated from the initial concept and released only 3 adult models and a fairly wide line of shoes for girls.

The adult part of the Mom & Daughter collection is mainly represented by dutik boots and ugg boots. The children's section also contains these boots that are currently very popular in Russia, as well as a wide variety of shoes of other styles. Among them are slip-ons with removable stickers of famous fairy-tale characters, crowns of gold and silver. Among the models of the capsule, there are also ballet flats made of velor and leather, decorated with velvet bows with pendants in the form of a snowflake, a crown and a beautiful swan, leather high sneakers decorated with pompoms made of voluminous fur.

The inspiration of the new capsule "Mom & Daughter" for the fall-winter 2017/18 season was the illustrations for the Russian fairy tales "The Frog Princess", "The Swan Princess" and "Morozko".

The color scheme of the capsule is built on the current trends of the season: green - the color of the fabulous dense forest, powdery pink, black, metallic gray and snow blue. The collection of shoes is complemented by fashionable backpacks and wallets.

The release of paired shoe collections that can be worn by adults and children is a common practice for shoe brands. Children's versions of adult models of shoes are also present in the collections of such famous brands as Dolce & Gabbana, Gucci, Charlotte Olympia and Aquazzura.

In the concept "Mom & Daughter", the release of paired models of shoes of the same style and design of women's shoes and shoes for girls, which can be worn by both mother and daughter in the family. However, this time "Econika" ...
5
1
Rating

Latest News

Heineken launches sneakers with beer soles

The German brewing company has teamed up with Le Pub, BBH and sneaker designer Dominic Siambrone to create a unique Heinekicks sneaker featuring…
07.08.2022 299

Labeling reached marketplaces

On July 29, Russian Prime Minister Mikhail Mishustin signed a resolution according to which, from March 1, 2023, marketplaces will be required to label goods, and online platforms will be held liable for the lack of labeling, - writes ...
07.08.2022 151

The halt in sales in Russia cut Adidas' revenue in the 2nd quarter by 100 million euros

Quarantine in China and store closures in Russia are having a negative impact on Adidas' business. On Thursday, the German brand reported that currency-adjusted sales in the second quarter rose 4%, although net income fell to 360 million euros…
04.08.2022 250

Giovanna Ceolini named Acting Chairman of Assocalzaturifici

Following the recent resignation of Assocalzaturifici Chairman Ciro Badon, the Italian Association of Footwear Manufacturers (Assocalzaturifici) has announced the appointment of an Acting Chairman. This role was taken by Giovanna Ceolini, ...
04.08.2022 308

Ralf Ringer moved IT systems to the cloud #CloudMTS

Russian footwear manufacturer and retailer Ralf Ringer has moved its IT systems to the #CloudMTS cloud. The optimal infrastructure in the cloud, which was proposed by the Russian provider of digital, media and telecommunications services MTS,…
04.08.2022 287
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning