For several seasons in a row, Econika has been releasing a special capsule collection of shoes, Mom & Daughter. In the concept "Mom & Daughter", the release of paired models of shoes of the same style and design of women's shoes and shoes for girls, which can be worn by both mother and daughter in the family. However, this time "Econika" deviated from the initial concept and released only 3 adult models and a fairly wide line of shoes for girls.
The adult part of the Mom & Daughter collection is mainly represented by dutik boots and ugg boots. The children's section also contains these boots that are currently very popular in Russia, as well as a wide variety of shoes of other styles. Among them are slip-ons with removable stickers of famous fairy-tale characters, crowns of gold and silver. Among the models of the capsule, there are also ballet flats made of velor and leather, decorated with velvet bows with pendants in the form of a snowflake, a crown and a beautiful swan, leather high sneakers decorated with pompoms made of voluminous fur.
The inspiration of the new capsule "Mom & Daughter" for the fall-winter 2017/18 season was the illustrations for the Russian fairy tales "The Frog Princess", "The Swan Princess" and "Morozko".
The color scheme of the capsule is built on the current trends of the season: green - the color of the fabulous dense forest, powdery pink, black, metallic gray and snow blue. The collection of shoes is complemented by fashionable backpacks and wallets.
The release of paired shoe collections that can be worn by adults and children is a common practice for shoe brands. Children's versions of adult models of shoes are also present in the collections of such famous brands as Dolce & Gabbana, Gucci, Charlotte Olympia and Aquazzura.