The incident occurred on April 25 between French and Chinese buyers in line for the iconic Balenciaga Triple S sneaker. After that, a four-second video appeared in the Chinese social network WeChat with a fight in a Parisian department store, writes Footwearnews.
The commentary on the video says the dispute arose when French buyers tried to cut the line of Chinese who were lined up in front of the entrance. The title of the video read: “Balenciaga boycott for discrimination against China. “There is no limit to the indignation, not only has the queue been organized, but also a fight!”
During the incident, the sale of sneakers was canceled, and Chinese buyers were asked to disperse.
Discussion of the fight continued on social networks, where the French and the French brand were accused of discrimination against Chinese customers and even racism, despite the fact that China is currently the largest luxury buyer in the world.
The Chinese accounted for about 2017% of global luxury sales in 32, according to consulting firm Bain & Co. Yesterday, the French fashion house Balenciaga made a statement on its social media channels that it regrets the incident, apologizes and expresses its respect to all its customers.
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