In November 2020, Soho Fashion Group became the distributor of the footwear line of the Italian fashion brand Sergio Tacchini. It became the twentieth brand in the portfolio of a Russian distributor company.
According to German Shekhovtsev, Managing Director of Soho Fashion Group, Sergio Tacchini footwear line has a high potential for successful sales, as the brand has many followers among sports fans and buyers who follow the latest fashion trends.
The Sergio Tacchini brand is strongly associated with tennis: many famous tennis players have represented Sergio Tacchini at the world's most important tennis tournaments and won prizes in the clothing and footwear of this brand.
After a recent update, the Soho Fashion Group brand list includes 20 global footwear brands, including: Clarks, Gant, Pepe Jeans London, Emu Australia, Bugatti, Strellson, Camel Active and others. Soho Fashion Group is a permanent participant of the Euro Shoes Premiere Collection exhibition in Moscow, where the company presents the current collections of its brands. The next exhibition Euro Shoes Premiere Collection, which will feature collections of footwear and accessories brands for the fall-winter 2021 season, will be held in Moscow from March 1 to March 4, 2021.
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