In the days leading up to the New Year, consumers prefer shopping in traditional retail outlets.
According to a survey by the development company Ortiga Development, approximately 25% of Russians shop for New Year's gifts at shopping malls rather than using online marketplaces.
When shopping at shopping centers, shoppers expect to be able to assess the quality and size of goods on-site, as well as take advantage of the holiday discounts that chain stores traditionally offer at this time.
Moreover, 53% of respondents noted that they purchase half of their gifts in shopping malls, and the remaining half on marketplaces if they can't find something suitable at the mall. Only 22% of respondents named online services as their preferred gift-buying platform due to time constraints and the convenience of delivery.
"Despite the growing popularity of well-known online platforms, we see continued interest in shopping in shopping malls, especially during the holidays," says Konstantin Samedi, Director of Sales at Ortiga Development. "This is largely due to the fact that, in addition to shopping, shopping malls offer a variety of leisure opportunities. Furthermore, even with the more subdued shopping activity of recent years, people are drawn to the festive atmosphere of shopping malls during the pre-New Year period."
According to the survey, approximately 60% of respondents plan to visit shopping malls primarily to buy gifts. Another 25% of Russians said they plan to visit cafes and restaurants, go to the cinema, and also shop for outfits for upcoming corporate events and celebrations while shopping.
The majority of Russians surveyed—37%—named shopping malls as a place where they can feel the holiday spirit approaching during the pre-New Year period. Another 26% of respondents see shopping malls as a way to find great deals, and 19% see them as a way to get the goods they need in one place.
Around 25% of Russians shop for New Year's gifts at shopping malls rather than using marketplaces, according to a survey by the development company Ortiga.
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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How Pareto's Law Works in a Shoe Retail Store
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PETER KAISER - the best brand of 2025!
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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