Carla Fendi, who for many years determined the development strategy of the Italian luxury brand Fendi, died at the age of 81. The fourth of the Fendi sisters, Carla, until the last days of her life, remained the honorary president of the Fendi group, founded by her parents in 1925.
In the early 1950s. at the helm of the company were five sisters of the Fendi family - Paola, Anna, Franca, Karla and Alda. Like five fingers on a hand, each of the five daughters of the founders of the company, the Fendi couple, had a role in running the Fashion House. In particular, Karla Fendi was involved in the brand development strategy in foreign markets. Thanks to the efforts of the Fendi sisters and invited to the company in the 60s. by the fashion designer Karl Lagerfeld by the 80s, the Fendi fashion house has won a leading position in the fashion world. Although in 1999, when the group became part of the LVMH (Louis Vuitton Moët Hennessy SA) holding, the Fendi sisters lost their leadership role in the company. Although the granddaughter of the founder Silvia Venturini Fendi, as the creative director of the House, is today responsible for the menswear and accessories line of the brand.
The American magazine Footwear News presented on its website models from the new collection of the Fendi brand 2018 spring, which were demonstrated at Men's Fashion Week in Milan, naming a new shoe model, which is a hybrid of classic loafers and mules, Shoes of the day. “The front is the business, the back is the party,” the fashion experts dubbed these shoes. By the way, the elastic band that wraps around the heel shows the familiar Fendi House logo, which was invented by Karl Lagerfeld in 1966.