Geox X-Store in Moscow Metropolis shopping center.
In Russia, will open another 16 stores Geox X-Store
Active development of Geox retail in the new X-Store format is expected next year. But back in December of this year, the retailer expects to open two such stores in Krasnodar and Kazan. And in 2018, according to Geox Russia CEO Sergey Shuvalov, 16 X-Store stores will be opened.
According to the head of Geox Russia, for the first half of 2018 the company plans to open 8 new X-Stores, including two new stores in Moscow. “In total, it is planned to open 2018 Geox stores in 16 in the modern X-Store concept,” said Shuvalov.
The first Geox store in the new X-Store retail concept was opened in Russia this summer in the Metropolis shopping center in the capital. Currently, Geox stores in this format also operate in St. Petersburg and Krasnoyarsk.
Geox brand appeared in Italy, is represented all over the world: more than 70% of the income comes from 110 of foreign countries. In Russia, GEOX branded retail accounts for about 60 stores; in addition, shoes and clothes of the Italian brand are represented in more than 200 multi-brand stores. Geox shoes and apparel are manufactured using innovative technologies that provide waterproof and breathable material properties.
The new Geox retail concept, the X-Store, reflects everything the brand is proud of today and what makes it recognizable all over the world: modern technology (X is the symbol of technology), Italian style, progressive design, comfort, breathable properties of all brand products, rational use of resources and production with minimal environmental impact.
Active development of Geox retail in the new X-store format is expected next year. But back in December of this year, the retailer expects to open two such stores in Krasnodar and Kazan. And in 2018 year, ...
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Over the nine months of 2023, the volume of online sales in the Russian Federation increased by 23%
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How to implement sales funnels in the shoe business
Attracting customers and retaining them is the most important driver of sales growth in any business. Typically, companies allocate an advertising budget as a percentage of total revenue. On average, this percentage varies from three to five. And if the company has a profit, and the owner is satisfied with everything from the point of view of development, such a model has a right to exist. But if the business is not profitable, then it will be difficult to change anything without implementing a sales funnel. SR sales expert Evgeniy Danchev tells how to implement such an effective tool as sales funnels in shoe retail.
Another European patent for CAPRICE
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The Euro Shoes exhibition has expanded its geography of influence and added components to the new pavilion
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Aroma Sementi offers an innovative shoe accessory
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Marc Jacobs covered his signature Kiki boots with crystals
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Key models of shoes and bags of the spring-summer 2023 season
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MSCHF and Crocs launch "Big Yellow Boots"
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Nike announces collaboration with Tiffany & Co
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Balenciaga launches 3XL Trainer mules
The first images of the new pair of Balenciaga 3XL Trainer mules have surfaced online. The new silhouette is just a transformation of the brand's sneaker model of the same name, only without a heel.
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
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