Active development of Geox retail in the new X-Store format is expected next year. But back in December of this year, the retailer expects to open two such stores in Krasnodar and Kazan. And in 2018, according to Geox Russia CEO Sergey Shuvalov, 16 X-Store stores will be opened.
According to the head of Geox Russia, for the first half of 2018 the company plans to open 8 new X-Stores, including two new stores in Moscow. “In total, it is planned to open 2018 Geox stores in 16 in the modern X-Store concept,” said Shuvalov.
The first Geox store in the new X-Store retail concept was opened in Russia this summer in the Metropolis shopping center in the capital. Currently, Geox stores in this format also operate in St. Petersburg and Krasnoyarsk.
Geox brand appeared in Italy, is represented all over the world: more than 70% of the income comes from 110 of foreign countries. In Russia, GEOX branded retail accounts for about 60 stores; in addition, shoes and clothes of the Italian brand are represented in more than 200 multi-brand stores. Geox shoes and apparel are manufactured using innovative technologies that provide waterproof and breathable material properties.
The new Geox retail concept, the X-Store, reflects everything the brand is proud of today and what makes it recognizable all over the world: modern technology (X is the symbol of technology), Italian style, progressive design, comfort, breathable properties of all brand products, rational use of resources and production with minimal environmental impact.