A hybrid of the social network and online is launched on the site clouty.ru. The new resource will bring together bloggers, stylists, famous brands, young Russian and foreign designers, representatives of fashion and lifestyle news resources. Social network users will be able to get advice from stylists on choosing clothes, discuss new trends and purchase their favorite item. Clouty.ru has been operating since December 2015. Clouty is currently collaborating with more than 100 retailers, including Farfetch, Lamoda, Yoox, ShopBop, Revolve and Asos.
The Clouty social networking project will begin work on September 15.