The first crypto auction of sneakers was held in Russia
Online sneaker store SuperStep invited four artists to create virtual sneaker models and exhibit them at Russia's first NFT sneaker auction. (NFT technology allows you to sell and resell pictures, gifs, music or items from a computer game). The project was attended by artists i61, Anna Cattish, Yoshimitszu, Artur Sozidai.
The auction was held on NFT - the Rarible marketplace on July 4, 2021, the items for sale were NFT images and models of sneakers printed on a 3D printer.
Artist Fedor Oralov, acting under the pseudonym i61, created the design of sneakers, fantasizing about the superman. Anton Kosicki (Yoshimitszu) offered his version of sneakers in a dark horror aesthetic. Illustrator Anna Cattish created sneakers for the cartoon character. The design of Arthur Soziday's sneaker model was based on simplicity and practicality.
The work of each artist was unique in its own way and could be purchased for cryptocurrency. All proceeds from the purchase of sneakers went to support budding artists and the development of contemporary art in Russia.
Online sneaker store SuperStep invited four artists to create virtual sneaker models and exhibit them at Russia's first NFT sneaker auction. (NFT technology allows you to sell ...
Brunello Cucinelli increased revenue in the first quarter by 16,5%
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American buyers couldn't buy Birkin bags and sued Hermès
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We are ready for active development in the Russian market
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Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. In this article, together with SR digital marketing expert Tatyana Vasilyeva, we understand the intricacies and nuances of working with customer reviews and explain why it is worth paying attention to your customer reviews, and how this can increase your sales.
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Camper has released innovative sneakers - designers
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Fashion Week takes place in Moscow
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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