The number of outlets is growing in Russia
12.03.2019 1141

The number of outlets is growing in Russia

The change in consumer behavior has influenced the growth in attendance at outlet stores and triggered an increase in the number of outlets in the country. So in 2019, a record 70,5 thousand square meters can be commissioned in Russia. m of retail space in the outlet format, which is 24% more than in the same period last year, Kommersant writes with reference to a study by Knight Frank real estate agency.

In 2019, two new outlets with a total area of ​​50,3 thousand square meters will be built in Moscow. m. Another outlet will be commissioned in St. Petersburg, the area of ​​the object - 20,3 thousand square meters. m.

Outlet is a multi-brand retail format, where clothes and footwear of well-known brands are sold with a 15-25% discount. Outlets often present clothing and footwear from previous brand collections. Now in Russia there are six outlets with an area of ​​113 thousand square meters. m. They are open in Moscow, St. Petersburg and Yekaterinburg.

According to Rosstat, in 2018, real incomes of the population decreased by 0,2%. The indicator has been declining for the fifth consecutive year, with the last time a 4% increase in revenue was recorded in 2013. According to Nielsen, the number of Russians spending on new clothes in the fourth quarter of 2018 decreased by 4 pp, to 32%.

The fall in consumer income, and, as a consequence, a change in the consumer model of behavior is called by analysts one of the reasons for the growth in attendance at outlets. According to Mikhail Vasiliev, Project Manager of Watcom Group, the Shopping Index (number of visitors per 1 sq. M of retail space) in Moscow outlets grew by 2018% in 5. For comparison, the average for shopping centers also decreased by 5%. At the same time, the vacancy rate in large outlets, according to JLL, is currently at 1,3% against 5% in shopping centers.

Another reason is the popularity of the outlet format among foreign tourists, mainly from Asia and the Middle East, these customers make up about 20% of the audience of Outlet Village Pulkovo visitors in St. Petersburg.


The change in consumer behavior has influenced the growth in attendance at outlet stores and triggered an increase in the number of outlets in the country. So in 2019 in Russia ...
Euro Shoes Exhibition

Latest News

The "Honest ZNAK.Business" application now has a scan function without authorization

The Center for the Development of Advanced Technologies has expanded the capabilities of the Chestny ZNAK.Business mobile application. The developers have implemented a new scanning function in the application. Users now have the ability to scan codes in the marking system without ...
20.10.2021 83

"Lockdown" announced in Russia from October 30 to November 7

Russian President Vladimir Putin approved the proposal of Deputy Prime Minister Tatyana Golikova to introduce non-working days in the country from October 30 to November 7. Non-working days are announced with payroll. This measure is forced due to the growth of ...
20.10.2021 133

Tamaris and Jana shoes to create the new Tamaris COMFORT range

The German brand Tamaris has decided to launch a new line in the segment of comfortable women's shoes and has attracted another brand of the Wortmann group - Jana shoes for cooperation. Now, in addition to developing its own collection, Jana shoes will be engaged in ...
20.10.2021 76

Adidas Originals has released new models of sneakers "for the winter"

In the collection of Adidas Originals there are models of shoes "for the winter", they complement the collection of insulated winter jackets and parkas for men and women. The collection includes men's low-top sneakers ZX1K BOOST and women's high-top sneakers SAMBA ...
20.10.2021 190

Malone Soulier launched an online service for making shoes to order

London-based shoe brand Malone Soulier has launched a global digital platform for bespoke footwear. The corresponding service appeared on the brand's website. Now for fans of the brand in different countries of the world the opportunity is available to create ...
20.10.2021 159
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning