Sales of school clothes for boys and girls of the Futurino School private label in the Detsky Mir chain of children's goods stores increased by 20% year-on-year.
From June 1 to August 29, Detsky Mir customers purchased approximately 5,5 million items of school clothing and almost 2 million pairs of shoes.
As representatives of Detsky Mir note, most often, boys chose sports and classic trousers in black and dark blue, jackets in dark shades, as well as ties and belts.
For girls, they most often bought white and pink turtlenecks, white blouses, milk-colored jumpers, as well as lilac and mint-colored tracksuits.
The most popular prints in 2024 were: cats and cartoon characters, as well as backpacks with graffiti and pixel drawings.
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