Hiker chain opens new stores in Novosibirsk and Moscow
The multi-brand chain Hiker has increased the number of its stores to nine. New outlets have opened in the Galereya shopping center in Novosibirsk and in the Oceania shopping center in Moscow. Three more new stores are planned to open in the capital and large regional cities by the end of the year. Currently, Hiker retail spaces are located in Moscow, St. Petersburg, Vladivostok, Tyumen and Novosibirsk.
The area of the new stores is 182 sq. m. in Novosibirsk and 218 sq. m. in Moscow. The branded retail design reflects the mood of the city, the dark gray background of the walls is combined with light inserts made of natural materials. The graffiti-style logo, neon lamps, photographs with views of modern architecture reflect the dynamics, rhythm and style of city life. On the wall at the entrance is the chain's motto - conquer the elements (translated from English: "to conquer the elements"), which is relentlessly followed by the retail brand, which presents in its assortment sportswear and footwear from technological and outdoor brands - The North Face, Salomon, Vans, Alpha Industries and others.
"We are pleased to open two new stores of the Hiker chain. Right now, at the beginning of the long autumn-winter season, high-tech clothing will be in demand among consumers, and we are pleased to open another outlet in Moscow, where autumn is just beginning, and in Novosibirsk, where the first cold weather is already making itself felt. By the end of the year, we plan to open in several more cities," says Elena Borovikova, General Director of the Sporting Goods Division at Inventive Retail Group.
Hiker – a retail project of Inventive Retail Group, a chain of multi-brand stores of goods for urban life and outdoor activities. The assortment is based on clothing, footwear and accessories of The North Face, Napapijri, Helly Hansen, Salomon, Norveg brands. They are ideal for conquering new peaks and searching for interesting routes. The opening of offline stores gives users access to the Hiker ecosystem – this is day-to-day delivery within the city, every other day to neighboring settlements, pick-up and participation in personalized promotions of the privilege program.
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The multi-brand chain Hiker has increased the number of its stores to nine. New outlets have opened in the Galereya shopping center in Novosibirsk and in the Oceania shopping center in Moscow. Three more new stores are planned to open by the end of the year…
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