First place in the fashion illustration competition Ziloti x Masha Andrianova, author: Olga Roginskaya
A competition of fashion illustrations was held on the Web with the participation of the brands ZILOTI and Masha Andrianova
Russian fashion brands ZILOTI footwear brand and Masha Andrianova designer clothing brand have become participants in an online fashion illustration competition.
The competition was organized by the Moscow art community "Sketch on Sundays". During the month, the contestants, professional artists, drew illustrations on the images provided by the brands. Fashion brands spoke about themselves by presenting collection lookbooks, photographs that convey the main idea of the brand, and one day they invited artists to draw sketches from nature in the studio.
The result of the competition, which ended on June 19, was a whole series of masterfully executed drawings, and the winner was determined - Olga Roginskaya, a fashion designer by education and profession, a participant in fashion illustration exhibitions in Moscow and Dubai.
“Right now we are gaining a unique experience of interaction between fashion illustrators and artists with the fashion industry in our country, learning to become commercially successful among potential clients. Nowadays, it makes no sense to draw “Gucci”…”, says the organizer of the contest, the artist and founder of the art community “Sketch on Sundays” Yulia Yefimova.
According to representatives of brands participating in the campaign, fashion illustrations are becoming an important promotional tool in the field of fashion, along with fashion photography, allowing you to position the brand in a certain way, creating additional value. “It was a unique experience, we received a huge boost of creative energy, wonderful illustrations and a good response in social networks,” comments ZILOTI.
Russian fashion brands - ZILOTI footwear brand and Masha Andrianova designer clothing brand became participants in the online competition…
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