First place in the fashion illustration competition Ziloti x Masha Andrianova, author: Olga Roginskaya
A competition of fashion illustrations was held on the Web with the participation of the brands ZILOTI and Masha Andrianova
Russian fashion brands ZILOTI footwear brand and Masha Andrianova designer clothing brand have become participants in an online fashion illustration competition.
The competition was organized by the Moscow art community "Sketch on Sundays". During the month, the contestants, professional artists, drew illustrations on the images provided by the brands. Fashion brands spoke about themselves by presenting collection lookbooks, photographs that convey the main idea of the brand, and one day they invited artists to draw sketches from nature in the studio.
The result of the competition, which ended on June 19, was a whole series of masterfully executed drawings, and the winner was determined - Olga Roginskaya, a fashion designer by education and profession, a participant in fashion illustration exhibitions in Moscow and Dubai.
“Right now we are gaining a unique experience of interaction between fashion illustrators and artists with the fashion industry in our country, learning to become commercially successful among potential clients. Nowadays, it makes no sense to draw “Gucci”…”, says the organizer of the contest, the artist and founder of the art community “Sketch on Sundays” Yulia Yefimova.
According to representatives of brands participating in the campaign, fashion illustrations are becoming an important promotional tool in the field of fashion, along with fashion photography, allowing you to position the brand in a certain way, creating additional value. “It was a unique experience, we received a huge boost of creative energy, wonderful illustrations and a good response in social networks,” comments ZILOTI.
Russian fashion brands - ZILOTI footwear brand and Masha Andrianova designer clothing brand became participants in the online competition…
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What factors influence pricing, and how to work with retail prices for shoes
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
