Zenden Group will place in the stores of its retail network the corners of two Italian brands of casual shoes of sports style - Sergio Tacchini and Carrera, Kommersant writes. Most of the assortment of Italian brands will be men's shoes.
According to the president of Zenden Group Andrei Pavlov, by the end of the year, corners will appear in Zenden's 25 stores. In the future, the number of corners can grow to 150. In addition, the company is negotiating an exclusive right to sell Sergio Tacchini and Carrera shoes in Russia.
Corner development A continuation of the project with the Adidas Group, with which Zenden previously entered into a similar partnership. Experts believe that the strategy of opening the partners will help Zenden Group to increase the efficiency of use of its retail space and will expand the target audience of retail.
Zenden Group - Russian diversified diversified holding on a federal scale. The company manages three retail chains Zenden, Thomas Munz and Mascotte (a total of 341 stores), as well as modern shopping centers, shoe manufacturing, foreign representative offices and a number of social projects. The group’s revenue in 2017 amounted to 23,02 billion rubles.