The largest Russian online marketplace Wildberries analyzed the search queries of Russian consumers in 2022.
According to the online retailer's analytics, the TOP 10 search queries for Wildberries in 2022 included:
1. Sneakers
2. T-shirt
3. Pajamas
4. Wireless headphones
5. iPhone case
6. Paint by numbers
7. Double bed linen
8. Earrings
9. Clock
10. Pencil case
It is noted that users more often searched for domestic brands of clothing and footwear - there are 1,5 times more such requests than for foreign brands.
App users made about 89% of the total number of requests on Wildberries: Russians are becoming more and more mobile and choosing the necessary goods while walking with a pet, on their way to work, or even standing in line at the store's checkout.
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