In April 2017, the grand opening of the flagship boutique of the Italian luxury brand Santoni took place in Tokyo.
The boutique is located in the prestigious area of Tokyo - Ginza, with the most luxurious shopping centers and boutiques. “I am a big fan of Japan and its traditions, so strong emotions overwhelm me when I think about such an important decision - opening a boutique in Tokyo. Elegance and restraint are part of Japanese culture and, of course, such an environment influences the collection. For almost half a century of Santoni brand’s work, we have managed to create our own value system and unique approach to every client all over the world, ”comments brand general director Giuseppe Santoni.
The concept of the boutique was developed by the Italian architect Patricia Urquiola, who managed to convey the main idea of Santoni - quality, elegance, commitment to tradition.
Santoni's new boutique is designed with Patricia Urquiola's special linear design. It is divided into two zones: in the center there is a round table made of decorative material “Travertine”. Cloth wall decoration creates a warm and comfortable atmosphere. The color palette varies from ocher to malachite.
The illusion of space is achieved through the use of special bronze glass, which is rationally integrated into a strict geometric design. The interior uses natural materials of the highest quality: polished walnut panels and cobwebs of dark copper on glass, an old fireplace made of white marble, above it is a magnificent mirror. The decor is completed by chairs, armchairs, and green poufs with a carriage screed - interior items are hand-painted by the best Santoni craftsmen.
All models of the female and male lines reflect the main values of Santoni - the highest quality, authentic craftsmanship and modern design.