This year, the TSUM department store in the capital has recorded an increase in traffic from China by 2,5 times and expects a further increase in the number of customers from this country. In this regard, the Central Department Store installed navigation in Chinese and English, information brochures for foreign customers were issued, sales consultants with knowledge of the Chinese language were hired.
In addition, the department store has a loyalty program for Chinese citizens - a special GoldCard card provides a discount on goods in the amount of 10%. In addition, a number of special services are offered to the Chinese customers of TSUM: VIP shopping with a professional stylist who speaks Chinese; transfer for VIP-clients and international delivery of goods to China.
According to representatives of the Central Department Store, citizens from China willingly buy shoes and bags. And among brands they prefer Dolce & Gabbana, Moncler, Givenchy, AlexanderMcQueen, Valentino, BottegaVeneta, Burberry, Chloe, GiorgioArmani, SaintLaurent.