The pop-up store New Balance will open in the atrium of the ground floor of the Tsvetnoy department store for just one day on October 19, in which the exclusive collaboration model The Premier x New Balance 998 PRMR will be presented exclusively in a limited edition in Moscow.
The collaboration on the new model is dedicated to the early Michigan auto industry, home to the American skate shop The Premier. The sneakers are made of black suede and leather, the toe part is combined with beige suede, reminiscent of the design of the car of Gurney Ford, Model T. The sole of the model is white, the New Balance logo is presented on the side. Each pair of sneakers will include a New Balance key and PRMR numbers. Starting October 20, the collaboration sneaker will be on display at the New Balance corner on the second floor of the department store.