The first Sportmaster PRO opened in Voronezh
29.11.2023 1032

The first Sportmaster PRO opened in Voronezh

On November 21, the first sporting goods store “Sportmaster PRO” opened in the Voronezh City Park “Grad” shopping center, which became the largest in the Black Earth Region. The retailer rented more than 3 sq. m in a shopping center on the site of the former Decathlon. 

The relocation and reconception of Sportmaster in the City Park Grad shopping center made it possible to more than double the hypermarket area to 3 sq. m. m, expand the assortment matrix and service component. Sportmaster provided residents of Voronezh and neighboring regions with a new store format that combines a wide range and a high level of service.

“Sportmaster PRO” is a new format of a federal retailer that appeared on the market in 2021. There are more than 413 Sportmaster stores in Russia, 26 of which are in PRO format, 8 of which are in Moscow. The new store in the largest shopping center in Voronezh will be the first point of this format in the entire Black Earth Region. 

Evgenia Khakberdieva, regional director of the retail real estate department of NF Group, considers the opening of Sportmaster PRO in Voronezh an important event for the retail real estate market. “Growing space and improving the quality of retail space affects the attractiveness of shopping centers for tenants and buyers, and also contributes to market diversity and replaces outgoing international brands, strengthening the position of domestic retailers,” she notes.

"Sportmaster" is one of the largest retail chains in Russia and the CIS, specializing in the sale of sporting goods. Sportmaster offers a wide range of sportswear, shoes and equipment from world brands, as well as its own brands, including Demix, Outventure and Nordway. In 2021, a new store format entered the market - “Sportmaster PRO”, which is more specialized and aimed at serving customers seeking a professional approach and expert assistance.

 

 

 

On November 21, the first sporting goods store “Sportmaster PRO” opened in the Voronezh City Park “Grad” shopping center, which became the largest in the Black Earth Region. The retailer rented more than 3 sq. m in a shopping center on…
5
1
Rating

Latest News

Street Beat opened a store in Tula

The Street Beat chain of stores opened a store for the first time in Tula in the Gostiny Dvor shopping center. The store area is 300 sq. m. meters.
27.02.2024 177

The Telegraph network was divided into two retail projects

Shareholders of the Telegraph chain of department stores of Russian designers disagreed on the operational development of the business. After the business division, part of the department store chain rebranded and changed its positioning. Under the new name “NAMES” there will be...
27.02.2024 178

Birkenstock reimagines Zurich sandals

German footwear brand Birkenstock has decided to redesign the Zürich sandal model, sixty years after the silhouette was released on sale. The updated version of the model was called “Zürich…
27.02.2024 273

Milan's Lineapelle noted an increase in attendance

The international leather exhibition Lineapelle, held in Milan in February, attracted 25 professional buyers who came from around the world. Organizers note an increase in attendance at the event compared to last year’s two…
26.02.2024 219

Moscow Fashion Week starts this week

Moscow Fashion Week will be held in the Russian capital from March 1 to 8 at two venues - in the Manege Central Exhibition Hall and in Pavilion No. 75 at VDNH - one of the spaces of the International Exhibition and Forum...
26.02.2024 307
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning