On November 21, the first sporting goods store “Sportmaster PRO” opened in the Voronezh City Park “Grad” shopping center, which became the largest in the Black Earth Region. The retailer rented more than 3 sq. m in a shopping center on the site of the former Decathlon.
The relocation and reconception of Sportmaster in the City Park Grad shopping center made it possible to more than double the hypermarket area to 3 sq. m. m, expand the assortment matrix and service component. Sportmaster provided residents of Voronezh and neighboring regions with a new store format that combines a wide range and a high level of service.
“Sportmaster PRO” is a new format of a federal retailer that appeared on the market in 2021. There are more than 413 Sportmaster stores in Russia, 26 of which are in PRO format, 8 of which are in Moscow. The new store in the largest shopping center in Voronezh will be the first point of this format in the entire Black Earth Region.
Evgenia Khakberdieva, regional director of the retail real estate department of NF Group, considers the opening of Sportmaster PRO in Voronezh an important event for the retail real estate market. “Growing space and improving the quality of retail space affects the attractiveness of shopping centers for tenants and buyers, and also contributes to market diversity and replaces outgoing international brands, strengthening the position of domestic retailers,” she notes.
"Sportmaster" is one of the largest retail chains in Russia and the CIS, specializing in the sale of sporting goods. Sportmaster offers a wide range of sportswear, shoes and equipment from world brands, as well as its own brands, including Demix, Outventure and Nordway. In 2021, a new store format entered the market - “Sportmaster PRO”, which is more specialized and aimed at serving customers seeking a professional approach and expert assistance.