The first master's program in the fashion industry appeared in the Higher School of Economics
At ModaHSE (NRU Higher School of Economics), recruitment for the first and only master's program in Russia in Management and Marketing in the Fashion Industry has begun. Now, a master's degree in fashion business management can be obtained without traveling abroad.
“The launch of the master's program is an important event in the industry,” says Anna Lebsak-Kleimans, scientific director of ModaHSE, CEO of Fashion Consulting Group. - For the first time, this is not just a fundamental education in the field of finance, management and marketing, but also focused on understanding the specifics of production, retail and promoting a fashionable product. Today, there is a huge demand in the labor market for competent managers who have relevant special knowledge of new business process management strategies in fashion industry companies, modern technologies and information systems, and are able to quickly make both strategic and operational decisions. ”
The basis of the program is the academic standards of the HSE Faculty of Business and Management, and fashion-oriented and applied content of specialized disciplines will provide copyright courses developed and tested by experts at the Higher School of Management and Communications in the Higher School of Economics (ModaHSE).
The content of the special disciplines of the program includes all the main areas of knowledge and skills necessary for industry managers in the fashion industry: marketing and branding in the fashion industry; strategic management; financial management; business performance management; operational activities of the company (clothing, shoes, accessories); personnel management in fashion industry companies; e-commerce. Start of the master's program “Management and Marketing in the Fashion Industry” in October 2017.
ModaHSE (National Research University Higher School of Economics) has begun recruiting for the first and only master's program in Russia in Management and Marketing in the Fashion Industry. Now a master's degree in management ...
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"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Difficulties in recruiting personnel and how to deal with them
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Shoe educational program: what shoe soles are made of
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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