At ModaHSE (NRU Higher School of Economics), recruitment for the first and only master's program in Russia in Management and Marketing in the Fashion Industry has begun. Now, a master's degree in fashion business management can be obtained without traveling abroad.
“The launch of the master's program is an important event in the industry,” says Anna Lebsak-Kleimans, scientific director of ModaHSE, CEO of Fashion Consulting Group. - For the first time, this is not just a fundamental education in the field of finance, management and marketing, but also focused on understanding the specifics of production, retail and promoting a fashionable product. Today, there is a huge demand in the labor market for competent managers who have relevant special knowledge of new business process management strategies in fashion industry companies, modern technologies and information systems, and are able to quickly make both strategic and operational decisions. ”
The basis of the program is the academic standards of the HSE Faculty of Business and Management, and fashion-oriented and applied content of specialized disciplines will provide copyright courses developed and tested by experts at the Higher School of Management and Communications in the Higher School of Economics (ModaHSE).
The content of the special disciplines of the program includes all the main areas of knowledge and skills necessary for industry managers in the fashion industry: marketing and branding in the fashion industry; strategic management; financial management; business performance management; operational activities of the company (clothing, shoes, accessories); personnel management in fashion industry companies; e-commerce. Start of the master's program “Management and Marketing in the Fashion Industry” in October 2017.