Valeria will star in an advertisement for Westfaliki for 100 million rubles
29.08.2013 8141

Valeria will star in an advertisement for Westfaliki for 100 million rubles

At the end of August, in the 75 cities of presence of the Westfalika network, which is part of the Obuv Rossii group of companies, the brand’s television advertising campaign starts with the participation of singer Valeria. The budget of the advertising campaign for the new autumn-winter season will increase by almost 2 times compared to the same period last year and amount to 100 million rubles. The leading television channels of the country, such as ORT, Russia 1, TNT and STS, were selected as the platform for posting videos. In general, investments in promoting the Westfalika brand in the 2013 year will grow by more than 1,5 times and amount to 200 million rubles.

The new movie for Westfalika was shot by Alexander Igudin, one of the most successful contemporary television directors, the author of more than 300 videos and commercials for Western and Russian stars. This is not the first experience of the brand’s collaboration with a well-known director who authored the Westfalika commercial for the fall-winter 2012 season. This year's shooting took place in St. Petersburg at the site of the largest Russian film studio World Russian Studios (RWS). The main idea of ​​the video is that Valeria prefers comfortable, but at the same time beautiful shoes, so she chooses Westfalika shoes both for everyday wear and for performing on stage. Valeria also mentions that she takes an active part in the development of Westfalika collections.

The soundtrack in the commercial uses the 30-second fragment of the new song by the singer Valeria “On the serpentine”. Obuv Rossii GC purchased the rights to use this fragment by the end of July 2014. Filming of the Westfaliki commercial took place simultaneously with the filming of Valeria’s video for the song “On the Streamer”, as evidenced by a number of interesting details. In the video, Valeria wore shoes from the new Westfalika autumn collection, and at the very beginning a hotel called Westfalika appeared in the frame.

Singer Valeria has been the face of Westfalika brands since the end of 2010. According to the estimates of Shoe of Russia, cooperation with the singer gave an increase in sales at the level of 15-20%, and also made it possible to achieve high brand recognition in new regions in a short time. In the spring of 2013, Shoes of Russia expanded the scope of cooperation with the star and introduced the new brand Valeriya by Westfalika. This is a line of exclusive shoes developed with the participation of Valeria. The models of this brand are distinguished by a bright, up-to-date design, expensive materials and accessories, high heels. Now the share of this line in the Westfalika collection is 20%.

At the end of August, in the 75 cities of presence of the Westfalika network, which is part of the Obuv Rossii group of companies, the brand’s television advertising campaign starts with the participation of singer Valeria. Budget…
5
1
Rating

Latest News

Birkenstock invests €15 million to build a factory in Portugal

German footwear brand Birkenstock is investing 15 million euros in the construction of a production site in the district of Arouco in northern Portugal. The new enterprise is designed for 600 jobs, reports The Portugal website...
27.05.2024 151

Expo Riva Schuh & Gardabags will be held in June

The next international exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags will be held from June 15 to 18 in Italy in Riva del Garda. It will present exhibitors from 40 countries (including China, India, Brazil, Italy, Portugal, Spain and…
27.05.2024 121

India records decline in leather exports

Exports of leather and leather goods fell nearly 2024% in the fiscal year ended March 10 compared to the previous fiscal year due to weak demand in markets such as the US and...
24.05.2024 353

The acquisition of LLOYD Shoes by the Swiss Arklyz Group has been completed

The takeover of footwear manufacturer Sulinger Lloyd Shoes GmbH by the Swiss investment company Arklyz AG has been completed. As we wrote earlier, in January Arklyz reached an agreement with the owner, Ara AG, to purchase the shoe brand, including all operating...
24.05.2024 411

The Astrakhan factory "Dune-Ast" will expand the production of sneakers

The Astrakhan footwear and clothing manufacturer PFC Duna-Ast took advantage of preferential financing from the Industrial Development Fund and allocated funds for technical re-equipment and the purchase of special equipment for the production of sneakers and...
23.05.2024 457
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning