Vans plans to increase annual revenue by $ 2 billion Vans Slip-On Model
21.09.2018 2600

Vans plans to increase annual revenue by $ 2 billion

VF Corporation, which owns the Vans brand, has announced plans to increase its annual revenue by $ 2 billion over five years, by 2023 it should be $ 5 billion, with a growth rate of 10-12% per year.

The strategic plans of the company systematically increase sales in all product categories, distribution channels and geographical segments. The annual sales growth of the brand's classics in the footwear segment should be 8-10%. Annual growth in the segment of more advanced shoe models should average 14-16%. Income from the sale of clothing and footwear by 2023 should reach at least $ 1 billion, which implies an annual increase in sales in this segment of 13-15%.

Since the acquisition of the Vans VF Corporation brand in 2004, the average annual growth rate of the brand has reached 17%, today Vans is the leading global brand of casual clothes and shoes, valued at $ 3 billion.

VF Corporation, which owns the Vans brand, announced plans to increase its annual income by $ 2 billion over five years, by 2023 it should reach $ 5 billion, with a growth rate of ...
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