Westfalika presented the Winter Style of the Big City collection at Fashion Week in Novosibirsk, which was held from 22 to 25 on November at the Manhattan Event Center.
"Fashion Week in Novosibirsk" is one of the main fashion events of the year. This year it was attended by over 35 designers, as well as manufacturers of fashionable clothes and shoes.
Westfalika organized an original dance show, which included a demonstration of shoes from the winter collection. Professional dancers acted as models, each of whom played the role of a resident of the city with its own energy and manner of dance. During the show in the background, a video clip dedicated to Novosibirsk was played. In the video, the city is shown from different sides: industrial and rhythmic, calm and comfortable. The concept of the show was to show through the dance and images of the dancers that Westfalika shoes are suitable for workdays as well as for festive evenings.
In the new Westfaliki winter style collection, Big City Style, every citizen will find shoes he likes: elegant ankle boots, comfortable boots, stylish over the knee boots, and practical boots.
Participation in such projects, as well as the organization of their own original displays on store floors is a constant element of the announcement of Westfalika collections for new seasons.
"Fashion Week in Novosibirsk" is a major fashion project, which was first held in 2009. The concept of the event is guided by the experience of world Fashion Weeks in Paris, New York, London, Milan and Moscow. Reflecting the real state of the light industry, the project "Fashion Week in Novosibirsk" becomes a professional platform where designers can unleash their potential and demonstrate their work.