VF Corporation opens Vans and Timberland flagships in Paris
11.12.2025 1075

VF Corporation opens Vans and Timberland flagships in Paris

VF is strengthening its presence in Paris with the opening of two flagship stores in the Marais, the French capital's most charming district.

The American group's new stores are located next to each other in the heart of the Marais, just steps from Paris City Hall. Both flagships were designed by Andrea Caputo.

The Timberland store is 130 square meters. According to brand representatives, the space was conceived as a continuous sculptural landscape, with polished concrete, solid wood, and textured surfaces serving as the backdrop for the brand's product presentation.

The project is in line with Timberland's international strategy, which is expanding its presence in key European cultural capitals. The brand's revenue under the VF Corporation is $1,6 billion.

Just a few meters from the Timberland flagship, Vans Le Marais, one of Vans' most ambitious retail projects in Europe, is opening. The 170-square-meter store is located on the ground floor, complemented by a 200-square-meter outdoor courtyard designed for cultural events and social gatherings.

The interior is reminiscent of an art gallery, with artworks displayed alongside touch-based installations, perfectly complementing the collection of premium Vans products. Vans, as part of the VF Corporation, has revenues of $2,35 billion.

This store is the only one in France to offer the brand's OTW line, limited editions, and several exclusive capsule collections. The OTW line includes collaboration pieces released in limited editions.

VF is strengthening its presence in Paris with the opening of two flagship stores in the Marais, the most charming quarter of the French…
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