Virtual shoe fitting is becoming more affordable
One of the obstacles to the active development of online shoe sales is the difficulty of acquiring this product without trying on. However, technology does not stand still. In Spain, they developed a smartphone application that allows anyone to easily create an 3-D foot model for virtual fitting, writes e-pepper.ru.
Professor Juan Carlos González from the Institute of Biomechanics of the City of Valencia (Spain) has developed a special smartphone application that allows you to create an 3D model of your own leg with just three shots. Thanks to this technology, any smartphone can turn into a kind of 3D scanner. The user needs to place his foot on a white sheet of A4 paper, photograph the stack from above, on the left and right sides. The application itself will create an 3D model by comparing the resulting photos with three-dimensional images of the feet from its database.
In addition to creating an 3D model, the application gives the user even more 20 parameters of his foot, which help in choosing shoes. A three-dimensional image can be uploaded to the online store and thus virtually “try on” your favorite shoe model.
The Spanish researcher also developed the standalone device DOMEscan, which determines the parameters of the foot, which can be used in shoe stores.
An electronic cast of your foot can also be obtained using the Mifitto service, which recently released applications for iPhone and Android.
In Russia, a foot modeling service is provided by Tryfit Technologies Limited. The company leases to retail stores operating in Russia the TRY.FIT device (three-dimensional scanner and mobile application), with the help of which any retail client can scan the foot on the spot and get its 3D model developed according to 12 parameters.
One of the obstacles to the active development of online shoe sales is the difficulty of acquiring this product without trying on. However, technology does not stand still. In Spain, developed an application for ...
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How to determine the effectiveness of a shoe business
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How to differentiate yourself from competitors and earn more?
Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower than in retail stores; for some reason, most buyers prefer to purchase a new pair, albeit more expensive, but personally choosing from the assortment presented on store windows and shelves. This illogical behavior of buyers can only be explained by the fact that each of them has individual characteristics when choosing purchases. SR expert on increasing sales in fashion Evgeny Danchev talks in detail about three options for a marketing strategy for positioning retail in the market, their advantages and benefits.
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Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
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Difficulties in recruiting personnel and how to deal with them
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Louis Vuitton opens a new factory in Italy
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Effective methods that will help improve the effectiveness of sellers
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Health and comfort in Relax Anatomic dress shoes
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CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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