BNPL-service (Buy Now Pay Later, buy now - pay later) MCC "Arithmetika" will develop under the brand name "Delhi for parts". It will allow buyers to pay for goods in installments over several months. The company is going to connect partners from retail chains and online stores to the service.
As stated in a press release from OR GROUP, Delhi to Part customers will have access to both a POS solution, an online service and a mobile application. It is planned that in the medium term targeted loans will take about 35-40% in the portfolio of MCC "Arithmetika". Previously, MCC "Arithmetika" was represented only in the segment of non-purpose medium-term loans.
The Delhi into Parts service began working in test mode in the fall of 2021 at offline points of sale managed by OR GROUP — Westfalika, EmiliaEstra, Lisette, Rossita and Peshekhod store chains; and has already shown its relevance. Thus, the share of purchases using the service in December 2021 amounted to 47%.
“The market for BNPL solutions is developing dynamically, not only in Russia, but also globally. In 2021, several major players from the field of finance and information technology entered this segment in our country at once. Demand for targeted loans will continue to grow, which is due, on the one hand, to changes in consumer behavior. The audience for which such a product is designed appreciates simple, convenient, understandable services that allow you to quickly make purchases and purchase the necessary services without overpaying. Another factor that will influence the market is the growth of e-commerce and the introduction of new technologies. As part of the project, we plan to increase the pool of partners who will connect to the service, due to which we will expand the target audience and client base,” comments Igor Rodyushkin, director of the Arithmetika MCC.
You can make a purchase for a period of 1 to 12 months. The solvency of the buyer is assessed by the totality of parameters that he indicates in the questionnaire when registering the goods through the “Delhi for Parts” service. The client's questionnaire is being checked according to the scoring system developed in the ICC "Arithmetic".
OR Group is a federal retail shoe network headquartered in Novosibirsk. The group operates stores under the Westfalika, Rossita, Lisette, Emilia Estra and Peshekhod brands and owns two shoe factories. The group also includes the MCC Arithmetika. The group's revenue for the first half of 2021, according to IFRS reporting, amounted to 3,05 billion rubles, net profit - 223 million rubles.