Global Fashion Group, which manages one of the largest online fashion stores in Russia Lamoda, raised about 120 million euros ($ 140 million) during exchange trading. The company plans to use this money to develop its own projects for marketplaces of fashionable goods, investing, among other things, in technologies that help optimize online business.
Global Fashion Group develops projects of fashion marketplaces in the markets of developing countries, and in addition to the Russian platform Lamoda, among its projects is the Australian marketplace The Iconic, the marketplace Zalora operating in the markets of the South-East Asia and the marketplace of fashionable goods Dafiti, covering a number of Latin American countries. ...
“Today, GFG operates in emerging markets in countries with low e-commerce penetration in fashion. The potential of these markets is over a billion customers, and our prospects are enormous. With this deal, we have even more resources to strengthen the fashion e-commerce business and to support the next phase of our growth, ”said Patrick Schmidt, Co-CEO of Global Fashion Group.