The French footwear manufacturer Eram has developed a model of Choose sneakers, in the boot of which an optical fiber fabric is sewn. Thanks to the LED system installed in the heel area, the area where the special fabric is sewn can change the color, which is set using the application on the smartphone.
The novelty is intended for the youth audience of consumers. “Generation Z representatives are trying to personalize everything they touch. First of all, we strove to create a fashionable thing, ”the company explains.
Choose sneakers are designed specifically for parties, they can work without recharging for 8 hours. “Smart shoes” are recharged when installed on a special mat. The brand has not yet optimized all these parameters, the project is being finalized.
Eram is a leader in the production and distribution of shoes in France, the number of employees is 11300 people, the annual turnover is 1,645 billion euros, the retail network is 1500 stores.