The share of Russian online shoppers who made an order in a foreign online store increased from 36% in 2013 to 50% in 2014. These are the data of a study by Yandex and GfK, which involved 2 Russian users of online stores aged 414 to 20, living in cities with a population of over 55 thousand people.
It turned out that only half of the respondents make purchases in Russian stores, another 42% turn to both Russian online retailers and foreign ones, and 8% - only to foreign ones.
In Chinese stores last year, 39% of respondents ordered.
26% of Russians surveyed made purchases in English-language stores. The most popular English-language shops are among Muscovites (32%), in other cities the share of respondents was 24-26%.
In Russian online stores, respondents order household appliances, electronics, clothes and shoes, abroad - clothes and shoes, goods for children, electronics, cosmetics. In foreign stores, Russians are attracted by a wide assortment, low prices and high quality.
The number of respondents who replied that a bank card is the most convenient way to pay increased in 2014 from 33 to 42%.
The share of buyers who used the self-pickup service also increased (from 51 to 59%) and post-terminals (from 34 to 38%). Delivery by courier began to be used less frequently (48% versus 52% a year earlier), as well as the services of Russian Post (45% versus 49%, respectively).
From 17 to 22%, the share of respondents who made an order at least once on social networks increased.
The survey involved 2 414 Russian users of online stores aged 20 to 55 years living in cities with populations over 100 thousand people. The survey was conducted from 3 to 16 on September 2014.