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More and more Russians are buying in foreign online stores
11.03.2015 2643

More and more Russians are buying in foreign online stores

The share of Russian online shoppers who made an order in a foreign online store increased from 36% in 2013 to 50% in 2014. These are the data of a study by Yandex and GfK, which involved 2 Russian users of online stores aged 414 to 20, living in cities with a population of over 55 thousand people.

It turned out that only half of the respondents make purchases in Russian stores, another 42% turn to both Russian online retailers and foreign ones, and 8% - only to foreign ones.

In Chinese stores last year, 39% of respondents ordered.

26% of Russians surveyed made purchases in English-language stores. The most popular English-language shops are among Muscovites (32%), in other cities the share of respondents was 24-26%.

In Russian online stores, respondents order household appliances, electronics, clothes and shoes, abroad - clothes and shoes, goods for children, electronics, cosmetics. In foreign stores, Russians are attracted by a wide assortment, low prices and high quality.

The number of respondents who replied that a bank card is the most convenient way to pay increased in 2014 from 33 to 42%.

The share of buyers who used the self-pickup service also increased (from 51 to 59%) and post-terminals (from 34 to 38%). Delivery by courier began to be used less frequently (48% versus 52% a year earlier), as well as the services of Russian Post (45% versus 49%, respectively).

From 17 to 22%, the share of respondents who made an order at least once on social networks increased.

The survey involved 2 414 Russian users of online stores aged 20 to 55 years living in cities with populations over 100 thousand people. The survey was conducted from 3 to 16 on September 2014.

The share of Russian online buyers who made an order in a foreign online store increased from 36% in 2013 to 50% in 2014.
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