All in growth
2012 will be the year of intensive growth for the Unicel retail chain
The geography of Unicel in Russia is expanding. Since the beginning of 2012, 32 new brand stores have been opened in the country.
The Nizhny Novgorod Region is actively developing: since the beginning of the year, three new stores have opened here in Nizhny Novgorod itself, and two in the regional cities - Balakhna and Dzerzhinsk. At the beginning of June, another opening is planned - in the city of Lukoyanov.
In Novosibirsk, three new stores were opened for customers at once - along Gogol, Pokryshkin and B. Khmelnitsky streets. In June, Siberians will be greeted by one more store - on Dzerzhinsky Street.
The "oldest" regions - Bashkiria, Sverdlovsk and Chelyabinsk regions - have also grown with new stores.
The 16th branded store was opened in Ufa on Gagarin Street, and two new ones in the republic - in Baimak and Salavat. Chelyabinsk residents were pleased with the company store near the bus station. In this region, a new Satka store, which opened in February, is ready to win its customers. At the end of March, the first customers were met by a new store in Nizhny Tagil (Sverdlovsk region), and a month later - in Yekaterinburg on Shaumyan street.
Also, new stores were opened in Kazan, Ulyanovka, Kurgan, Voronezh, Lipetsk, Orenburg, Ulan-Ude and Ryazan.
The current 2012 will be the year of intensive growth for the Unicel retail chain. In general, the plans for 2012 are to open at least 50 new stores in different cities of Russia.
2012 will be a year of intensive growth for the Unicel retail chain. Unicel's geography in Russia is expanding. Since the beginning of 2012, 32 new brand stores have been opened in the country. Actively…
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Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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