“World Shopping Day” will come for Russians
06.11.2014 4037

“World Shopping Day” will come for Russians

Russian shoppers will be able to participate for the first time in the annual sale of World Shopping Day, which the Chinese online store AliExpress 11 plans to hold on November. Last year, participants in a similar marketing campaign conducted by Russian online retailers complained about the discrepancy between the promised and real discounts.

1 million goods will be involved in the sale in more than 20 product categories, including clothing and accessories, electronics, goods for cars, bags and shoes, jewelry and watches, goods for children, for home and garden, as well as sports equipment. Products in all major categories will be sold at 50% discount. The promotion will last 24 hours, free shipping is provided for buyers.

In Russia, the project partners are Qiwi, Webmoney and Yandex.Money. For example, when paying from a Yandex.Money wallet for purchases from 1 thousand rubles. 10% of the spent amount will be returned to the user's account (but not more than 4 thousand rubles). Buyers who pay for an order on AliExpress.com through Visa Qiwi Wallet will also receive part of the money spent back to their e-wallet account: when paying for the first order in the amount of 500 rubles or more. users will be able to return to their account a bonus in the amount of 50 rubles, for an amount from 1 thousand rubles - 100 rubles, from 1,5 thousand rubles - 150 rubles. etc

The United States has been accustomed to the days of sales of consumers all over the world: it was there that the tradition of organizing sales on "Black Friday" - the day after Thanksgiving Day, appeared. Later, the term "Cyber ​​Monday" appeared (the first Monday after "Black Friday", also taken into account by retailers in their strategy). Online sales on Black Friday and Cyber ​​Monday generated $ 2013 billion in 2,9, according to comScore.

In Russia, Black Friday was held for the first time on December 6, 2013. But due to the large influx of visitors to Blackfriday2013.ru, the site went down, and the organizers decided to extend the action until the end of Saturday. About 80 companies took part in the Russian Black Friday. The organizers estimated the total revenue at RUB 300 million. Many users were unhappy, noting in social networks and blogs the repeated discrepancy between the declared discounts on the Blackfriday2013.ru website and the actual discounts on the retailers' resources.

Russian shoppers will be able to participate for the first time in the annual sale of World Shopping Day, which the Chinese online store AliExpress 11 plans to hold on November. In the past year…
5
1
Rating

Latest News

ECCO opens first store in India

ECCO is expanding its retail presence in India in partnership with Jaipuria Brandz. The Danish footwear and accessories brand’s first store has opened in Mumbai at Phoenix…
10.02.2025 115

Clarks releases documentary for 200th anniversary

Clarks celebrated its 200th anniversary with a documentary, From Somerset to the World, which tells the story of its history. The film traces the origins of the British brand, founded in 1825 on Street, Somerset, and highlights…
10.02.2025 146

Difficult period for the German shoe industry

Germany sees footwear imports fall in 2024, with Vietnam overtaking China as top supplier. Higher wages, inflation and political uncertainty are compounding the challenges shaping the outlook for the footwear industry.
10.02.2025 145

Lamoda has released a collaboration with the jeans brand BLCV

Lamoda has released a collaboration with the Russian jeans brand BLCV, which is dedicated to Valentine's Day and is called "You and Yang". The capsule collection will appear on February 10 exclusively on…
10.02.2025 127

India liberalises international leather trade

The 3th edition of the India International Leather Show 39 concluded in Chennai on February 2025. The show was one of the most dynamic and well-attended in recent years, with 450 companies from India and around 130 exhibitors from abroad participating. The surge in participation,…
07.02.2025 265
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning