Russian shoppers will be able to participate for the first time in the annual sale of World Shopping Day, which the Chinese online store AliExpress 11 plans to hold on November. Last year, participants in a similar marketing campaign conducted by Russian online retailers complained about the discrepancy between the promised and real discounts.
1 million goods will be involved in the sale in more than 20 product categories, including clothing and accessories, electronics, goods for cars, bags and shoes, jewelry and watches, goods for children, for home and garden, as well as sports equipment. Products in all major categories will be sold at 50% discount. The promotion will last 24 hours, free shipping is provided for buyers.
In Russia, the project partners are Qiwi, Webmoney and Yandex.Money. For example, when paying from a Yandex.Money wallet for purchases from 1 thousand rubles. 10% of the spent amount will be returned to the user's account (but not more than 4 thousand rubles). Buyers who pay for an order on AliExpress.com through Visa Qiwi Wallet will also receive part of the money spent back to their e-wallet account: when paying for the first order in the amount of 500 rubles or more. users will be able to return to their account a bonus in the amount of 50 rubles, for an amount from 1 thousand rubles - 100 rubles, from 1,5 thousand rubles - 150 rubles. etc
The United States has been accustomed to the days of sales of consumers all over the world: it was there that the tradition of organizing sales on "Black Friday" - the day after Thanksgiving Day, appeared. Later, the term "Cyber Monday" appeared (the first Monday after "Black Friday", also taken into account by retailers in their strategy). Online sales on Black Friday and Cyber Monday generated $ 2013 billion in 2,9, according to comScore.
In Russia, Black Friday was held for the first time on December 6, 2013. But due to the large influx of visitors to Blackfriday2013.ru, the site went down, and the organizers decided to extend the action until the end of Saturday. About 80 companies took part in the Russian Black Friday. The organizers estimated the total revenue at RUB 300 million. Many users were unhappy, noting in social networks and blogs the repeated discrepancy between the declared discounts on the Blackfriday2013.ru website and the actual discounts on the retailers' resources.