“World Shopping Day” will come for Russians
06.11.2014 3222

“World Shopping Day” will come for Russians

Russian shoppers will be able to participate for the first time in the annual sale of World Shopping Day, which the Chinese online store AliExpress 11 plans to hold on November. Last year, participants in a similar marketing campaign conducted by Russian online retailers complained about the discrepancy between the promised and real discounts.

1 million goods will be involved in the sale in more than 20 product categories, including clothing and accessories, electronics, goods for cars, bags and shoes, jewelry and watches, goods for children, for home and garden, as well as sports equipment. Products in all major categories will be sold at 50% discount. The promotion will last 24 hours, free shipping is provided for buyers.

In Russia, the project partners are Qiwi, Webmoney and Yandex.Money. For example, when paying from a Yandex.Money wallet for purchases from 1 thousand rubles. 10% of the spent amount will be returned to the user's account (but not more than 4 thousand rubles). Buyers who pay for an order on AliExpress.com through Visa Qiwi Wallet will also receive part of the money spent back to their e-wallet account: when paying for the first order in the amount of 500 rubles or more. users will be able to return to their account a bonus in the amount of 50 rubles, for an amount from 1 thousand rubles - 100 rubles, from 1,5 thousand rubles - 150 rubles. etc

The United States has been accustomed to the days of sales of consumers all over the world: it was there that the tradition of organizing sales on "Black Friday" - the day after Thanksgiving Day, appeared. Later, the term "Cyber ​​Monday" appeared (the first Monday after "Black Friday", also taken into account by retailers in their strategy). Online sales on Black Friday and Cyber ​​Monday generated $ 2013 billion in 2,9, according to comScore.

In Russia, Black Friday was held for the first time on December 6, 2013. But due to the large influx of visitors to Blackfriday2013.ru, the site went down, and the organizers decided to extend the action until the end of Saturday. About 80 companies took part in the Russian Black Friday. The organizers estimated the total revenue at RUB 300 million. Many users were unhappy, noting in social networks and blogs the repeated discrepancy between the declared discounts on the Blackfriday2013.ru website and the actual discounts on the retailers' resources.

Russian shoppers will be able to participate for the first time in the annual sale of World Shopping Day, which the Chinese online store AliExpress 11 plans to hold on November. In the past year…

Latest News

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 21

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 23

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 33

Expo Riva Schuh announced the dates of the summer exhibitions

The 95th Expo Riva Schuh and the 6th Gardabags, dedicated to the 2022 spring / summer collections, will be held at the Riva del Garda exhibition center from 18 to 20 July, a month later than ...
21.04.2021 172

Reseller sites LUXXY, themarket and commission WantHerDress announce merger

The Russian clothing and footwear reselling marketplace LUXXY has acquired an online site for the resale of themarket items, as well as the WantHerDress commission store with wardrobes of stars and ...
21.04.2021 149
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning