The revenue of GC Obuv Rossii in 1 quarter 2019 increased by 12,2%

The Obuv Rossii Group of Companies reported a 12,2% increase in revenue in the first quarter of 2019, reaching RUB 2,536 billion, compared to RUB 2,260 billion in the first quarter of 2018. The holding's retail network expanded by 23 stores during the reporting period.

As noted in a press release by Obuv Rossii GC, in the first quarter of 2019, Obuv Rossii GC opened 42 new retail outlets, but 19 outlets had to be closed under the relocation program. As a result, the group’s retail network increased by 23 stores and amounted to 758 stores (of which 167 are franchised), opened in the 271 city of Russia. The total sales area of ​​our stores increased by 23,8% from 43,9 thousand square meters. m in the 1-m quarter of 2018 years to 54,3 thousand square meters. m in the 1-m quarter of 2019 year.

The group’s comparable sales increased by 2,1%. A comparable increase in the number of checks was 0,3%; average check size increased by 1,8%.

The number of participants in the loyalty program, which is valid in all retail chains belonging to the group, increased by 12% over 13,8 months to 2,295 million participants compared to 2,017 million participants in the 1 quarter of 2018.

In addition, DPD, the largest commercial express delivery operator of the Russian Federation, became the second partner of the group, along with Pick Point, at the Shoe stores of Russia.

“The first quarter of 2019 of the year was quite successful for the company: revenue grew by 12,2% and amounted to 2,536 billion rubles. In the first three months, we opened 42 own stores in 38 cities in Russia. Mostly launched outlets in small cities in the Urals, Siberia and the Far East. Diversification of the assortment and additional services allow the company to increase the complexity of purchases, which gives positive results. So, in the first quarter, comparable sales of Shoe of Russia increased by 2,1%, and the average check by 1,8% also increased. We further expanded the assortment of clothing, supplemented it with dresses, blouses and shirts. Now the clothing collections in our stores already count 200 SKU, the share of clothes in retail revenue in the first quarter reached 20%, the share of related products - 38%.

We have achieved high results on the design of points for issuing external online orders. Now we are cooperating with the largest operators of the Russian logistics market - DPD and PickPoint, at the end of March, 340 outlets were connected to the project, in the first three months of 2019, 45 thousand packages were received in our stores. Due to the implementation of the project, store traffic increased by 2,4%, the conversion into purchases of those customers who come to receive external online orders amounted to 5%. We see great prospects for the development of the network in small cities and small towns, so we will continue to actively develop them in the 2019 year. This gives us the opportunity to increase market capacity, open a larger number of stores, bring them to payback faster, expand our sales geography and strengthen our presence in the regions, ”says Anton Titov, Director of Obuv Rossii Group of Companies.

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The Obuv Rossii Group of Companies was founded in 2003 and is headquartered in Novosibirsk and has an office in Moscow. It manufactures and sells footwear and related products. The company operates 7584 stores under the Westfalika, Peshekhod, Rossita, Emilia Estra, and Lisette brands, and also develops the S-tep, all.go, and Snow Guard brands of footwear and clothing for active lifestyles. It also owns two shoe factories in the Novosibirsk region.

The group’s revenue in 2018 amounted to 11,55 billion rubles, net profit - 1,33 billion rubles, EBITDA - 2,86 billion rubles.