Puma revenues exceeded 4 billion euros through successful shoe sales
According to the results of the 2017 year, the revenue of the German sports goods manufacturer Puma SE increased by 14% and amounted to 4,136 billion euros, the company said in a press release.
Puma's net profit for the 2017 year more than doubled - to 136 million euros from 62 million euros. It was possible to increase sales volume largely due to good sales of shoes.
The company's net profit in October-December amounted to 2,2 million euros against a loss of 4,6 million euros for the same period of 2016. Profit before tax and interest payments (EBIT) increased to 29,8 million euros compared to 14,1 million euros in October-December 2016.
Revenues in October-December 2017 increased by 8,6% and reached 1,04 billion euros. Excluding changes in exchange rates, the increase was 14,5%.
Puma announced its intention to pay one-time dividends of 2017 euros per share at the end of the 12,5 year, the French holding company Kering will become the main beneficiary.
According to the company's forecasts, in 2018, sales growth will continue and may reach about 10%, and net profit growth is also expected. In particular, the company expects that EBIT for the current year will be in the range of 305-325 million euros.
On Monday, PUMA SE shares rose 1,1%.
According to the results of 2017, the revenue of the German sports goods manufacturer Puma SE increased by 14% and amounted to 4,136 billion euros, according to a press release ...
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
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In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
