For the new winter season, adidas has decided for the first time to release a joint collection with the brand of dutik and apres-sky footwear Moon Boot. The joint collection includes clothing, footwear and bags.
The collaboration combines design codes rooted in the Moon Boot's ski heritage with adidas' on-trend sportswear styling to offer ready-to-wear looks for the urban winter.
In footwear, brands have tried to maintain a balance between the comfort of winter boots and the maneuverability of sneakers. The soles of winter boots and low boots are equipped with the adidas BOOST cushioning system, and the uppers are water-repellent. The footwear is complemented by a clothing collection that includes leggings, a crop top, parachute pants, a cropped and loose hoodie.
The collaboration's advertising campaign features French-Algerian blogger Lena Makhfouf and rising K-Pop stars BABYMONSTER.
The collaboration was released on November 7. The adidas Sportswear x Moon Boot collection is already available on the Moon Boot website and in the adidas app of both brands.
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