In collaboration with American fashion designer Todd Snader, New Balance has launched a collection of sneakers inspired by the products of farmers' markets. The appearance of the sneaker models corresponds to the product groups of grains, fruits and vegetables.
The upper is a mesh base with natural suede details and comes in three colorways - red for pomegranate, blue for pineapple and a light brown pair for wheat. Images of pomegranate, pineapple and wheat are present on the tongue and tag, in accordance with the colors.
“We created the Farmers Market capsule during the isolation, with the design team we remembered (and looked forward to) walking through the Farmers Market on a hot summer day,” Snyder said. “We wanted these sneakers and jackets to be a powerful reminder of how special the experience is. I am grateful that this capsule comes out at a time when many of us can return to our local farm stalls and favorite restaurants. ”
The Todd Snyder x New Balance 327 Farmers' Market collection is on display at Toddsnyder.com, and the sneakers will also be available on Newbalance.com and in select brand retailers from August 12.