Ekonika x Pitkina
Ekonika has released a new collaboration with clothing brand Pitkina.
For the start of the fall season, Ekonika has once again released the perfect office capsule collection, this time in collaboration with the young local premium clothing brand Pitkina. This is how Ekonika continues to introduce young, exciting local clothing brands to a wider audience and maintain interest in its collection.
The clothing brand Pitkina was founded in 2020 and offers clothing for women and children, with limited edition pieces. The clothing is manufactured at a factory in Moscow.
The Ekonika x Pitkina capsule collection features essential footwear styles for a business woman's wardrobe: boots, ankle boots, elegant office shoes with a small heel, ballet flats with the aptly named Teatralka, and slippers. A roomy handbag, glasses, and gloves complete the collection. The colors are black, brown, and bottle green.
The collaboration's launch was accompanied by a raucous presentation party in the heart of fashionable Moscow, on Stoleshnikov Lane. Guests, bloggers, and journalists were treated to cake, summer cocktails, and gifts of second-hand books and classics of world literature.
The books were wrapped in covers with the guest's first and last name, made in the collaboration's signature green color.
This signature green was also used in the interior design, tableware, and even treats (the filling of the pistachio cake). The space itself allowed the collection's signature style to be conveyed, including in the photos of the event guests, which they shared on their blogs and in the media.
For the fall season, Ekonika has once again released the perfect office capsule collection, this time in collaboration with the young local premium clothing brand Pitkina. So…
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