CIFF. Photo: Fashion United
Copenhagen fashion fair CIFF will open a temporary showroom in Paris.
The Copenhagen International Fashion Fair (CIFF) will be presented as a showroom in Paris from June 23 to 28. The joint showroom will bring together 15 to 20 international brands on a three-story site in the Marais district of Paris, according to Worldfootwear.com.
"Now more than ever, brands are expected to be present in multiple markets and at different points in time. With CIFF Paris, we're creating a format that ensures greater continuity and closer collaboration with our community. It's about meeting brands where they are and truly listening to their needs—moving beyond a single season with us in Copenhagen and instead focusing on how we create a platform that supports brands across markets, while allowing new formats to emerge as the landscape evolves," shares Sophie Dolva, Director of CIFF.
The organizers will conduct a targeted invitation to buyers, who will be selected in consultation with the brands. Invitations to representatives of the international and local press are also planned.
In addition to brand presentations, the program will include networking and content-sharing formats, from Scandinavian-style breakfasts to aperitifs developed in collaboration with Copenhagen-based Art of the Refill, as well as special podcast episodes produced in collaboration with Fashion Forum.
The launch of the showroom is part of CIFF's program of international events, which includes regular participation at Pitti Uomo in Florence as part of the Scandinavian Manifesto, a partnership with the CFDA as part of New York Fashion Week, and a planned collaboration in Milan with 10 Corso Como.
The Copenhagen International Fashion Fair (CIFF) will be presented as a showroom in Paris from June 23 to 28. The shared showroom will bring together 15 to 20 international brands on a three-story platform in…
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