SHOESSTAR shoe show presents a business program.
23.01.2019 2457

SHOESSTAR shoe show presents a business program.

In the new season, a series of international exhibitions of shoes and accessories SHOESSTAR will present a rich business program to visitors. Within the framework of exhibitions in Yekaterinburg, Novosibirsk, Almaty and Krasnodar, a series of seminars and master classes devoted to relevant topics of the shoe industry will be held.

Head of the Higher School of Image and Style, image maker, business analyst, Full member of the League of Professional Image Makers of Russia Natalya Semenova will conduct seminars "Children's Shoes Store: Features and Secrets of Market Positioning" and "Digital Technologies in the Work of a Shoe Store".

Fashion sales expert Elena Vinogradova will present the workshop “Effective Work with the Staff of a Shoe Store”. Elena will tell you how to properly form a staff training program for revenue and conversion growth and how to motivate employees to implement a sales plan. Elena will also give a presentation of the trends of the autumn-winter season 2019 / 2020. Elena Vinogradova has 14 years of experience in the fashion business: from an assistant buyer to the commercial director of a retail chain (30 stores in the Siberian Federal District). She is an expert at Shoes Report magazine and the author of a business blog for clothing, footwear and accessories stores on Instagram (@

The key (and most urgent for shoe makers in Russia and Kazakhstan!) Topic of the SHOESSTAR business program for the second season in a row will be labeling of shoes! In six months, the pilot experiment on marking is coming to an end, and many shoe makers still do not fully understand the technical nuances of this program. The seminar “How to protect your business when checking certificates and marking shoes in the 2019 year” is designed to give answers to most of the most pressing questions:

  • What is a shoe labeling project and when will labeling become mandatory;
  • Labeling guidelines. Where territorially and how to apply the code;
  • Labeling problems to date;
  • What to do to small importing companies;
  • Marking of shoes according to TR TS; requirements for marking shoes according to GOST;
  • The amount of fines for major violations;
  • Who is responsible for the quality of shoes;
  • Certification Import samples. How to check existing certificates for correctness;
  • Correct certification in 2019 year: import of samples, obtaining test reports, contract of an authorized person.

The speaker will be labeling expert Alexei Chernyshev, Commercial Director of AKFA.

AKFA is the largest importer, Authorized Economic Operator, specializing in the import and customs clearance of shoes and accessories. AKFA is part of the NOBS shoe labeling working group and is participating in a pilot labeling project.

More information on the schedule of the business program in the cities of the SHOESSTAR exhibitions can be found on the official website of the exhibition -

In the new season, a series of international exhibitions of shoes and accessories SHOESSTAR will present a rich business program to visitors. As part of exhibitions in Yekaterinburg, Novosibirsk, Almaty and Krasnodar ...

Latest News

Brunello Cucinelli reported sales growth of 14,1% in the first half of 2024

Italian luxury brand Brunello Cucinelli reported preliminary results for the first half of 2024, with revenue of 620,7 million euros. Sales increased by 14,1% at current exchange rates and by 14,7% excluding...
12.07.2024 465

On the most fashionable street in St. Petersburg, street retail rent increased by 1,5 times

Bolshoi Avenue of the Petrograd Side has been the main Fashion thoroughfare of the Northern capital for many years. Over the past year and a half on this street, according to the consulting company NF Group, the share of vacant space has decreased by 5 percentage points and...
12.07.2024 557

Jacquemus and Nike presented a new collaboration for the Olympics in Paris

An updated Nike Air Max 1 sneaker, a new version of the Swoosh and a capsule collection of sportswear are the result of the latest collaboration between French brand Jacquemus and American sports giant Nike. Collection…
11.07.2024 561

Shoes of the season - luxury flip-flops

Flip flops are back. Or rather, they have already returned to fashion this summer, although now they are not just rubber shoes. The trend for chic and comfort dictates its own rules. Now flip flops and other types of flip-flops must be made of natural...
10.07.2024 637

Brands are opening pop-up spaces on beaches

Fashion brands don't let you forget about yourself during the beach season. Pop-up spaces appear right on the beaches.
10.07.2024 665
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning