In the new season, a series of international exhibitions of shoes and accessories SHOESSTAR will present a rich business program to visitors. Within the framework of exhibitions in Yekaterinburg, Novosibirsk, Almaty and Krasnodar, a series of seminars and master classes devoted to relevant topics of the shoe industry will be held.
Head of the Higher School of Image and Style, image maker, business analyst, Full member of the League of Professional Image Makers of Russia Natalya Semenova will conduct seminars "Children's Shoes Store: Features and Secrets of Market Positioning" and "Digital Technologies in the Work of a Shoe Store".
Fashion sales expert Elena Vinogradova will present the workshop “Effective Work with the Staff of a Shoe Store”. Elena will tell you how to properly form a staff training program for revenue and conversion growth and how to motivate employees to implement a sales plan. Elena will also give a presentation of the trends of the autumn-winter season 2019 / 2020. Elena Vinogradova has 14 years of experience in the fashion business: from an assistant buyer to the commercial director of a retail chain (30 stores in the Siberian Federal District). She is an expert at Shoes Report magazine and the author of a business blog for clothing, footwear and accessories stores on Instagram (@ fashion.business.blog).
The key (and most urgent for shoe makers in Russia and Kazakhstan!) Topic of the SHOESSTAR business program for the second season in a row will be labeling of shoes! In six months, the pilot experiment on marking is coming to an end, and many shoe makers still do not fully understand the technical nuances of this program. The seminar “How to protect your business when checking certificates and marking shoes in the 2019 year” is designed to give answers to most of the most pressing questions:
The speaker will be labeling expert Alexei Chernyshev, Commercial Director of AKFA.
AKFA is the largest importer, Authorized Economic Operator, specializing in the import and customs clearance of shoes and accessories. AKFA is part of the NOBS shoe labeling working group and is participating in a pilot labeling project.
More information on the schedule of the business program in the cities of the SHOESSTAR exhibitions can be found on the official website of the exhibition - www.shoesstar.ru