GORE-TEX® Membrane Company WL GORE & Associates encourages shoe manufacturers and distributors to participate in the Euro Shoes Premiere Collection.
For the first time in February 2011 at the presentation of Western European brands Euro Shoes Premiere Collection, which is held twice a year in Moscow, an official sponsor has appeared - it is WL GORE & Associates, which produces GORE-TEX® membranes. Originally created for use in space, they are now used for clothing, shoes and accessories. All visitors could evaluate samples of shoes with GORE-TEX® membranes in the new autumn-winter collections of many participants of the presentation.
“Euro Shoes Premiere Collection is one of the most important presentations on the Russian casual footwear market,” says Ilya Ishchenko-Schaefer, head of the Russian marketing department at WL Gore & Associates. “This is an excellent platform for strategic communications for any shoe brand that wants to be successful in Russia. ... For the first time in February, our company became the general sponsor of the presentation, and this decision was very important for us. We are pleased to have this opportunity to contact thousands of Russian shoe retailers directly, establishing business contacts. Next year we are ready to continue cooperation with the presentation, deepening and expanding it. I would like to especially note the professionalism of the organizers and emphasize that I seriously recommend every manufacturer and every distributor to participate in the Euro Shoes Premiere Collection project ”.
Euro Shoes Premiere Collection attendees and visitors received a full package of advice on how to sell shoes with GORE-TEX® membranes and gifts from WL GORE & Associates.