Rieker
WL GORE & Associates recommends participating in the presentation of Euro Shoes Premiere Collection
05.04.2011 4608

WL GORE & Associates recommends participating in the presentation of Euro Shoes Premiere Collection

GORE-TEX® Membrane Company WL GORE & Associates encourages shoe manufacturers and distributors to participate in the Euro Shoes Premiere Collection.

For the first time in February 2011 at the presentation of Western European brands Euro Shoes Premiere Collection, which is held twice a year in Moscow, an official sponsor has appeared - it is WL GORE & Associates, which produces GORE-TEX® membranes. Originally created for use in space, they are now used for clothing, shoes and accessories. All visitors could evaluate samples of shoes with GORE-TEX® membranes in the new autumn-winter collections of many participants of the presentation.

“Euro Shoes Premiere Collection is one of the most important presentations on the Russian casual footwear market,” says Ilya Ishchenko-Schaefer, head of the Russian marketing department at WL Gore & Associates. “This is an excellent platform for strategic communications for any shoe brand that wants to be successful in Russia. ... For the first time in February, our company became the general sponsor of the presentation, and this decision was very important for us. We are pleased to have this opportunity to contact thousands of Russian shoe retailers directly, establishing business contacts. Next year we are ready to continue cooperation with the presentation, deepening and expanding it. I would like to especially note the professionalism of the organizers and emphasize that I seriously recommend every manufacturer and every distributor to participate in the Euro Shoes Premiere Collection project ”.
Euro Shoes Premiere Collection attendees and visitors received a full package of advice on how to sell shoes with GORE-TEX® membranes and gifts from WL GORE & Associates.

Next presentation Euro Shoes Premiere Collection will be held on August 24-27 at EC "Sokolniki".
GORE-TEX® Membrane Company WL GORE & Associates encourages shoe manufacturers and distributors to participate in the Euro Shoes Premiere Collection presentation.
5
1
Rating

Latest News

Salvatore Ferragamo once again demonstrates the F-shaped heel

Salvatore Ferragamo's 2021 F-heel follows the curved heel of the original once created by the brand's founding father. The unique shape of the heel creates the impression that the wearer's foot is flying through the air.
05.03.2021 80

Turkish shoe exhibition Eksposhoes Antalya will be held from 18 to 20 May

Despite the pandemic and the associated restrictions on international travel, Turkey's borders remain open to guests from Russia, and the Eksposhoes Antalya shoe exhibition is once again ready to host Russian buyers.
05.03.2021 82

Lacoste has released a new model of unisex sneakers in retro style

French sportswear brand Lacoste's Match Break sneaker is a combination of an archival silhouette and state-of-the-art technology. The design of the retro sneaker combines clean lines with a calm color scheme.
03.03.2021 127

Rendez-Vous introduces its new spring / summer 2021 footwear collection

In the current collection of the Rendez-Vous chain of footwear and accessories stores, shoes from such brands as Kenzo, Vagabond, MM6, Giovanni Fabiani, Marc Jacobs, Converse, Dr. Martens, See by Chloe, Nike, Nando Muzi, Guess, Loriblu, ...
03.03.2021 140

Rieker sells 24 pairs a year. Shoes Report's Youtube channel published an interview with Riker Vostok CEO Shahin Asadov

Despite the pandemic, German footwear brand Rieker is celebrating a good year and expects sales to rise in the coming season.
03.03.2021 636
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning