Washable by Rockport
The brand introduced a line of shoes that can be washed
Rockport introduced a line of stylish and comfortable Washable shoes for the 2012 summer season. For the manufacture of models used the revolutionary Machine Washable technology and persistent dyes. Rockport's new shoes can be washed in an automatic washing machine, without fear that the shoes will lose their shape or fade even after repeated washing. Shoes are sewn by hand, and no glues are used in their manufacture, which guarantees durability even after repeated washing.
The new Rockport SS 2012 line features rubber-soled athletic and casual shoes for long walk comfort. Models are made of specially treated genuine leather and suede with inserts made of durable mesh fabric. Thanks to the Strobel suture design, the shoes are very flexible and light. The Washable line is made in white, black, blue, gray, beige and light orange colors, writes modanews.ru.
The Washable line is available in all Rockport stores in Russia and is sold at a price of 2 990 rubles.
The brand introduced a line of washable shoes Rockport introduced a line of stylish and comfortable Washable shoes for the 2012 summer season. For the manufacture of models used revolutionary ...
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In St. Petersburg, 60% of the retail space of brands that left Russia were occupied by new tenants
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
One after another, two days apart, Vyacheslav Zaitsev and Valentin Yudashkin, outstanding fashion designers, whose work for the whole world was a kind of hallmark of fashionable Russia, left this world.
How to create selling visual content for online based on the identified unique selling proposition?
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Bertsy: what to look for when choosing a model
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Collaboration of orthopedic footwear brand Ortmann and designer Igor Chapurin
The brand of orthopedic shoes Ortmann has released a collaboration with Russian fashion designer Igor Chapurin. A collection of sandals that combine comfort and style is already presented in the ORTEKA orthopedic shoe stores.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
In the spring-summer 2023 season, the Rostov-on-Don shoe brand Novak presented a cute collection of sneakers and sneakers for every day. The upper of the shoe is made of genuine leather, suede, nubuck, the sole is made of light EVA.
I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
Ekonika increased its share in 2Mood business
The structure of the shoe retailer Ekonika has increased its stake in Dva Moods LLC, the managing company of the clothing, footwear and accessories brand 2Mood, from 5% to 25%, Kommersant writes with reference to SPARK-Interfax data.
Trend Island department store launched a 90s-inspired image campaign.
The Russian department store of local brands Trend Island presented a new seasonal image campaign, in which it revealed the main trends of the upcoming summer season - soft pastels and bright colors in the aesthetics of the 90s.
Tod's pays tribute to the craftsmanship of footwear
Italian luxury brand Tod's has hired British photographer Tim Walker to celebrate their brand's core values of craftsmanship and know-how.
Markets of Moscow Fashion Week worked in the capital for three days
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Key models of shoes and bags of the spring-summer 2023 season
In this article, independent trend expert Galina Kravchenko will talk about the key commercial models for the range of women's shoes and bags for the SS'23 season.
International buyers are back at MICAM
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Balenciaga launches 3XL Trainer mules
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National Shoe Union in Russia headed by Yan Belyaev
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Opening of the second MASCOTTE salon in a new concept in Chelyabinsk
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Marketplace "Children's World" canceled the commission for new suppliers
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Golden Goose earns record revenue in 2022
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International shoe exhibition Euro Shoes successfully held in Moscow
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Nearly 400 shoe factories destroyed by earthquakes in Turkey
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Italian shoe industry turns to government for help
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What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
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BASCONI continues to develop retail in Russia and abroad
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Brooklyn brand MSCHF launches "Big Red Boots"
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Prada unveils new chunky models at Milan Fashion Week
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BELWEST is a new exhibitor at Euro Shoes
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
