The company emphasizes that entrepreneurs were attracted by the updated assortment. The ratio of new products to successful models of the last season amounted to 50 / 50. In addition, buyers of children's shoes noted the brightness and brilliance of the presented positions, which became an additional competitive advantage of the 2013 spring-summer collection.
More than 400 models of men's, women's and children's shoes for sports and outdoor activities were presented at the exhibition. Despite the presence of new samples in each size group, footwear for children enjoyed the greatest success, which is not surprising, given the specialization of the Ural distributor and organizer of the Mila exhibition - wholesale footwear. "