The stores of the main Shoe of Russia network - Westfalika - showed record growth in the like-for-like indicator for sales of the summer collection - 30%.
According to the results for the first half of the year, the company has seen an increase in traffic to comparable stores by 8%, the average LFL check has grown by 35,5%, LFL sales in money terms by 11,7%. Moreover, the share of non-shoe goods in retail revenue exceeds 25%.
“This season, we offered our customers at 100% updated collections, included new shoe lines, significantly expanded the range of related products, which positively influenced the growth of traffic in our stores and an increase in the average check,” Anton Titov, Director of Obuv Rossii Group, explained.
Another factor contributing to sales growth is the installment payment service, which is very popular in the current conditions. Now more than half of buyers in the stores of Shoe Russia purchase goods in installments.