In July, the Westfalika brand of footwear, clothing and accessories launched sales on Wildberries according to the marketplace model, that is, on the terms of the sale of goods from the seller's warehouses. In the first month of operation, the owner of the Westfalika OR Group brand will place more than 1000 SKUs on the platform, and in the future plans to increase the number of commodity items by 4-5 times.
The format of interaction with Wildberries according to the marketplace model implies the presentation of goods under the Westfalika brand on the Wildberries Internet site, while the goods are not shipped to the warehouses of the online retailer. Upon receipt, the order is processed in the personal account of the seller company, packed and transferred for delivery to the sorting centers of the online site. Wildberries presents product photos, a dimensional grid, as well as online updates of stocks of Westfalika stores in Novosibirsk. In the future, the company plans to connect retail outlets from other regions to the project.
“The development of cooperation with large marketplaces such as Wildberries allows the company to expand its sales geography, attract new customers and increase sales. In the first months of working with the platform, we expect an increase in the number of orders by 15%. At the same time, the introduction of new interaction schemes gives us the opportunity to reduce costs, since with the online showcase model, the commission for us as a supplier is lower, ”comments Alexei Chaplygin, head of OR GROUP online sales.
It is noted that when switching to the marketplace model on Wildberries, sellers can reduce the size of the trade commission by up to 3 times, as well as reduce the associated operating costs associated with the processing of goods in warehouses.
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