Wildberries turnover in the second quarter of 2020 increased by 123% to 103,4 billion rubles. (net turnover of the company, including returns). The sales growth in units amounted to 200% compared to the same period last year. Sales of online sites in the first half of 2020 increased by 110% to 178,7 billion rubles. year to year.
The share of sales of products in the fashion segment in the second quarter of 2020 amounted to 51% (53 billion rubles, a year-on-year growth of + 53% in money and + 98% in units), the share of children's goods amounted to 15% (15,8 billion rubles. , + 100% and + 122% respectively).
Sales of Russian-made goods grew by 130%, the share of domestic goods in the assortment was about 50%.
In April-June, the audience of new buyers of the Internet retailer grew 3 times year-on-year. The most active growth of buyers was noted in the age category of 55 years - almost 2,5 times. To date, the Wildberries audience has about 30 million registered users.
We continue to diversify and expand our product range. Buyers have become available airline tickets, digital content, expanded the range of 18+ products. The range of premium products was replenished with accessories from Michael Kors and Aigner, clothes by PENNYBLACK, IRO and Karl Lagerfeld, children's clothes by Patrizia Pepe, Sonia Rykiel and MOSCHINO, premium underwear BOSS, Emporio Armani, Passionata and Maison Lejaby. In addition, the launch of Wildberries sales in Slovakia became an important event of the second quarter, ”said Vyacheslav Ivashchenko, Development Director of Wildberries.
In the 2nd quarter, 383 new Wildberries order pick-up points were opened in 297 settlements. At the moment, the company’s order issuing network has 7500 own PVZs in Russia, Poland, Slovakia, Belarus, Kazakhstan, Kyrgyzstan and Armenia, and the company also delivers orders to 600 partner pedestals in Moscow and the Moscow Region.
Wildberries is the largest online retailer in Russia, operating on the market for 15 years. The geography of the company's presence covers seven countries: Russia, Poland, Slovakia, Belarus, Kazakhstan, Kyrgyzstan and Armenia. Wildberries turnover in 2019 amounted to 223,5 billion rubles.
The range of Wildberries includes over 4 million SKU products from 40 Russian and foreign brands: clothes and shoes, accessories, beauty products, children's goods, appliances and electronics, home goods, jewelry, food, books, digital goods and much more .
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