Wildberries online store summed up Black Friday. For three days of sales - from 24 to 27 on November, the site processed more than 700 thousand orders worth more than 3 billion rubles.
During the sale period, during which discounts on clothes and shoes reached 90%, the number of visitors to the online platform increased by 50%, and the number of orders increased 2,5 times. It is noted that 45% of orders were made through the mobile application. Special demand for goods was observed in the Crimean, Volga and North Caucasian Federal Districts.
Wildberries is an online marketplace specializing in the sale of clothing, footwear, household goods, books and electronics. According to the estimates of the Infoline-Analytica agency, according to the results of the first half of 2016, Wildberries became the largest company in terms of Internet sales, increasing its revenue to 17,2 billion rubles. excluding VAT.