Wildberries summed up the results of the "Bachelor's Day" sale
19.11.2021 334

Wildberries summed up the results of the "Bachelor's Day" sale

Online retailer Wildberries held a massive sale from October 28 to November 13, 2021 to celebrate Singles Day or World Shopping Day. During the campaign, buyers ordered goods worth 89 billion rubles, which is almost 3 times more than during the period of a similar campaign last year.

As noted in the press release of the online retailer, about 70% of the total volume of orders fell on the Russian regions, about 30% - on the Moscow region. The most popular orders were clothing, footwear, cosmetics and perfumery, household goods, children's goods, as well as appliances and electronics. 

On November 11, over 4,5 million orders for Wildberries were placed - breaking the historical record of last year's sale, which amounted to 2,5 million orders. 

This year's sale lasted longer than usual, with Wildberries postponing its first round to October 28, the beginning of the non-business day, to support entrepreneurs during store closings.  

The maximum amount of discounts on goods of all categories, from clothing and footwear to electronics, reached 95%.

Wildberries Is the largest online retailer in Russia, operating on the market for 17 years. The geography of the company's presence covers 17 countries: Russia, USA, Poland, Slovakia, Belarus, Kazakhstan and others. Wildberries turnover in 2020 increased by 96% and reached 437,2 billion rubles. Every day, 2,3 million orders are processed on Wildberries, the audience of the online retailer is over 92 million people.

As of November 1, 2021, over 390 Russian entrepreneurs sell their goods through Wildberries. The Wildberries assortment includes 000 million SKUs of goods from 18 Russian and foreign brands: clothing and footwear, accessories, beauty products, baby products, appliances and electronics, household goods, jewelry, food, books, digital goods and much more. About 200% of the goods are produced in Russia.

Online retailer Wildberries held a massive sale from October 28 to November 13, 2021 to celebrate Singles Day or World Shopping Day. During the campaign, buyers ...
Euro Shoes Exhibition

Latest News

Giuseppe Zanotti presented the current models of women's shoes for the winter

Comfort and warmth combined with elegance - these shoes are presented in the current collection of the Italian luxury brand Giuseppe Zanotti.
02.12.2021 168

Wildberries entered the Turkish market

The Russian online retailer Wildberries launched sales in Turkey, expanding its geography of presence to 18 countries. Wildberries presented to new customers about 5,6 million items of goods from 163 thousand international brands. The assortment includes clothes and ...
02.12.2021 177

M&G Italia will place a test batch of shoe blanks at factories in Dagestan

The Italian footwear manufacturer M&G Italia and the Ministry of Industry and Trade of Dagestan have agreed to place a test batch for the production of blanks for Italian footwear at factories in the Republic of Dagestan, TASS writes with reference to the press service ...
02.12.2021 233

Detsky Mir places 1,5 million orders on Black Friday

Black Friday was held in the Detsky Mir online store from November 22 to 28. It was also possible to place an order through the retail mobile application. As a result of the action, more than 1,5 million orders were issued for a total of 3 billion ...
02.12.2021 154

The fifth adidas x IVY PARK collaboration released

The new bright collection of adidas and the brand of American singer and actress Beyoncé IVY PARK is released on December 9 and includes, in addition to items of clothing - a patchwork down jacket, overalls and rompers, knitted trousers and faux leather skirts - three ...
02.12.2021 204
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning