01.03.2019 9509

Wildberries ranked regions for online shopping activity

The largest online retailer in Russia, Wildberries, has compiled a rating of the regions that order the most online. The three leaders are Moscow, St. Petersburg and Krasnodar Territory.

The capital is in first place in the rating: in 2018, Muscovites made more than 21 million orders worth 38 billion rubles. The second - St. Petersburg - 3,9 million orders worth 6,4 billion rubles., The third - Krasnodar Territory, in which the number of orders exceeded 2,4 million.

Sverdlovsk Region with 2,2 million orders totaling almost 3 billion rubles is in fourth place in the rating. The Khanty-Mansiysk Autonomous Okrug (Khanty-Mansiysk Autonomous Okrug), where the number of orders exceeded 1,3 million, is also among the five leaders. Last year, the turnover in the region amounted to 2,4 billion rubles.

Immediately after the five leaders - Rostov Region (1,5 million orders worth 2,2 billion rubles) and Nizhny Novgorod region (1,5 million orders for 2 billion rubles)

The total amount of purchased goods in 2018 at the Wildberries site amounted to more than 3,6 billion rubles.

Vyacheslav Ivashchenko, business development director of the Wildberries online store, explains the high performance in the Krasnodar Territory by several factors. “Firstly, the region is one of the three leaders in terms of the number of buyers (184 thousand) after Moscow (1,7 million) and St. Petersburg (400 thousand). Secondly, it has its own network of Click & Fit Wildberries order picking points - 92 pcs. One of our distribution centers is also located here, which allows us to deliver orders as soon as possible, ”he says.

Mostly, they buy goods from the categories of electronics (492%), household appliances (255%) and kitchen appliances (203%) in the online store. Also among the growth leaders are beauty products (an increase of 99%).

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In clothes, dresses are the most popular item. As for shoes, buyers purchase most shoes in Moscow and St. Petersburg, and least of all in the Krasnoyarsk Territory and the Irkutsk Region. The most active sneakers are bought in the Krasnodar Territory, the least - in the Nizhny Novgorod Region, the company said in a press release.

The average order check in the regions does not differ much. In the east it is higher - more than 5 thousand rubles, and in Central Russia it is about 4 thousand rubles. In Moscow and the Yamal-Nenets okrug, the average bill is 5,5 thousand rubles, in St. Petersburg - 5,3 thousand rubles.

Wildberries Is the largest online retailer in Russia, operating on the market for 15 years. According to the company, Wildberries' turnover in 2018 grew by 72% and reached 118,7 billion rubles. The company employs over 20 people. The geography of Wildberries' presence covers five countries: Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia. Over 000 thousand orders are processed daily in the company's online store.

number	Region	The number of orders	Amount of purchased goods (rubles)
1	Moscow	21 670 000	37 965 100 000
2	St. Petersburg	3 850 000	6 384 830 000
3	Krasnodar	Phone: 2 440 000	3 615 430 000
3	Krasnodar	511 366	1 034 304 821
4	Sverdlovsk region	Phone: 2 190 000	2 980 040 000
4	Ekaterinburg	278 168	Phone: 538 476 799
5	Khanty-Mansi Autonomous Okrug - Ugra	Phone: 1 340 000	2 367 310 000
5	Khanty-Mansiysk	227 716	Phone: 433 701 150
6	Rostov region	Phone: 1 520 000	2 182 870 000
6	Rostov-on-Don	542 887	Phone: 850 793 139
7	Nizhny Novgorod region	Phone: 1 500 000	2 074 000 000
7	Nizhny Novgorod	696 529	1 044 834 787
8	Irkutsk Region	Phone: 1 560 000	2 105 000 000
8	Irkutsk	561 970	Phone: 827 774 207
9	Yamal-Nenets District	950 000	1 867 640 000
9	Salekhard	122 974	Phone: 384 991 989
10	Krasnoyarsk Territory	Phone: 1 200 000	1 658 930 000
10	Krasnoyarsk	477 611	Phone: 684 010 273