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Wildberries entered the German market
14.01.2021 743

Wildberries entered the German market

The Russian online retailer Wildberries began operating in Germany and intends to continue its expansion to other European countries - France, Italy and Spain. Currently Wildberries is developing its activities in the markets of 10 countries, including Poland, Slovakia, Ukraine and Israel. 

In Germany, ordering goods with delivery is carried out in a separate online store de.wildberries.eu, as well as through mobile applications for iOS and Android. The site and applications work in German, English and Russian. 

In Germany, the online retailer offers customers about 4 million items of goods from 40 thousand brands: women's, men's and children's clothing, shoes and accessories, beauty products, toys, electronics, books and stationery, sports goods, and goods for repairs. houses and dachas. 

“We are pleased to announce our entry into one of the largest e-commerce markets in Europe. Germany became the jubilee, 10th country of Wildberries' work. In the near future, Wildberries also plans to enter the markets of France, Italy and Spain. Our new customers will have access to a wide range of products both at affordable prices and in the premium segment, ”said Vyacheslav Ivaschenko, Wildberries Development Director. 

Delivery of goods in Germany will be carried out with the help of the company's logistics partners. Customers of the online store will be able to receive their orders at 40 partner points or by courier home delivery if the pickup point is located at a significant distance. 

Wildberries is the largest online retailer in Russia, operating on the market for 16 years. In 2019, Wildberries' turnover reached 223,5 billion rubles, for 9 months of 2020 the company's turnover amounted to 285,6 billion rubles. As of December 2020, more than 1,5 million orders are processed daily on Wildberries. The company has over 91 thousand points of issue of orders. The Wildberries assortment includes more than 5 million SKUs of goods from 76 Russian and foreign brands: clothing and footwear, accessories, beauty products, children's products, appliances and electronics, household goods, jewelry, food, books, digital goods and much more. ... About 000% of goods are produced in Russia.

The Russian online retailer Wildberries began operating in Germany and intends to continue its expansion to other European countries - France, Italy and Spain. Currently Wildberries are developing ...
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