Rieker
Wortmann Group headed for natural
31.08.2016 2945

Wortmann Group headed for natural

At the Euro Shoes Premiere Collection, the second collection of the new Wortmann Group brand, Be Natural, was presented. According to representatives of the group of companies, the withdrawal of the Be Natural brand is a long-term strategy for changing the image of one of the main brands of the Wortmann Group - Jana. In the course of a survey of consumer preferences in shoes, which was conducted by the Wortmann Group last year, a trend was revealed - towards naturalness and ecology. As a result, it was decided to bring to the market a new brand of footwear, Be Natural, which was based on the idea of ​​naturalness. So far, this is expressed in the fact that only natural materials and natural dyes are used when creating Be Natural shoes. But in the future, according to Jana Sales Director Gulina Mulikhova, as part of its new brand, the Wortmann Group also plans to launch a separate line of footwear for vegans, which will be created using only natural materials, but of non-animal origin. 

The orientation of shoe consumers, including young ones, towards naturalness is one of the trends that researchers have identified. Another is the desire for convenience and comfort. “The population is aging, and older people primarily choose comfort and naturalness, but do not want to give up fashion,” said the Wortmann Group. This is exactly the request Be Natural meets - it's fashionable comfort and ecology.

The price category of the new brand is an average plus (in retail about 7 thousand rubles per pair of shoes). In stores, a fashion brand is presented in a shop in shop format, the company provides its customers with a separate brand stand for the presentation of a new brand. In addition to Russia, Be Natural is currently represented in Europe, South America. Last week, the brand presented at an exhibition in Canada.

At the Euro Shoes Premiere Collection exhibition, the second collection of the new Wortmann Group brand, Be Natural, was presented. According to representatives of the group of companies, the withdrawal of the Be ...
3.3
5
1
4
Rating

Latest News

Rieker sells 24 pairs a year. Shoes Report's Youtube channel published an interview with Riker Vostok CEO Shahin Asadov

Despite the pandemic, German footwear brand Rieker is celebrating a good year and expects sales to rise in the coming season.
03.03.2021 311

Tamaris has launched a collection for the protection of the environment - GreenStep

For the fall-winter 2021 season, the German footwear brand Tamaris has launched a special footwear line with a support and environmental concept. Tamaris GreenStep models in trendy colors are made of certified leather, ...
03.03.2021 125

Turkish Ambassador to Russia Mehmet Samsar - again at Euro Shoes

The second day of the Euro Shoes Premiere Collection international shoe exhibition in Moscow was marked by a visit by His Excellency Ambassador Extraordinary and Plenipotentiary of the Republic of Turkey to the Russian Federation Mehmet Samsar ...
03.03.2021 376

online conference on shoe labeling

On March 5, 2021, together with CRPT, the Kleverens company will hold an online conference on the labeling of footwear, light industry goods and perfumery products for importers, distributors and manufacturers.
02.03.2021 228

Geox presented its fall-winter 2021 collection in Milan

Italian footwear and apparel brand Geox has unveiled a new season as part of Milan Fashion Week. The collection includes models of men's and women's shoes for every day, the main feature of which is traditionally for Geox "breathable" properties.
02.03.2021 156
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning