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WORTMANN Invests Over 100 Million Euros in Tamaris Brand Development
17.02.2012 2647

WORTMANN Invests Over 100 Million Euros in Tamaris Brand Development

The record investment will be used to develop an international brand over the next years and will be another step towards strengthening Tamaris's image as the "Brand No. 1" in Europe. 

The slogan Tamaris goes TV has been introduced in Belgium, the Netherlands, Denmark and Austria! (Tamaris conquers television!). Thus, in these countries, print and outdoor advertising that has already proven itself in practice will be supplemented by another media outlet with an extensive audience. Tamaris will also launch its easily recognizable end-user advertising campaign in Poland, Sweden, Norway and France. Advertising will be placed in the most popular glossy magazines and on posters in large cities of these countries. 

The launch of the Tamaris large-scale advertising campaign in these important European markets is planned for the upcoming 2012 / 2013 fall-winter season. In Germany since August of this year, in addition to the well-known print ads, posters, as well as television ads, a large-scale advertising campaign will be launched on the Internet, in which advertising will be placed on all relevant portals.    

“Partnering with our customers and supporting our retail partners has always come first for us,” say Jens Bining and Horst Wortmann, Managing Partners of the limited partnership of the shoe holding company Wortmann. The intensive development of the Tamaris brand is the key to success guaranteed by Wortmann to its retail partners. “The decision to adopt a $ 100 million budget that will be used to develop the brand over the next years is the largest budget decision in the company's history. We are convinced that this investment in supporting our customers in the sales area will become extremely important. ” Last but not least, this applies to numerous monoshops and Tamaris branded zones. Contractual agreements are concluded with 208 stores and 465 system partners around the world. Thanks to promotional activities such as huge posters and a unique advertising concept on television, millions of women have already become loyal fans of this fashion brand. 

The basis for the enhanced development of the campaign will also be a unique and easily recognizable brand communication concept in the future. The image of a shoe on a white background will leave no doubt about its origin. “Shoes as a star! The uniquely laconic presentation will continue in all international markets. The advertising concept is global, the selection of appropriate advertising models is local, ”explains Bining. Numerous market and media research has proven that consistent and consistent brand presentation is the key to brand success. Tamaris is currently considered one of the best known and most attractive brands among the leading industries in Germany.

“The future belongs to brands. In recent years, their importance in the minds of buyers has increased significantly. Consumer demands have increased. Brands symbolize trust, quality and trustworthy value. Investing in the future development of the Tamaris brand is our top priority. Proven brands are essential for survival in the retail business, ”says Jens Bining.    

The record investment will be used to develop an international brand over the next years and will be another step towards strengthening Tamaris's image as the "Brand No. 1" in Europe. 
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